absolute-marketing vs made-to-stick

Two Growth & Marketing Claude Code skills, side by side. Pick the right skill for your workflow with a side-by-side look at metadata, sample code, and install commands.

Side-by-side

Tag overlap

Sample code from each SKILL.md

# Product Marketing Context

## 1. Product Overview
What the product does in 1-2 sentences. Core value proposition.

## 2. Target Audience
Who buys this. Be specific: role, company size, industry, geography.

## 3. Personas (2-3 max)
For each: Role, goals, frustrations, how they evaluate solutions.

## 4. Problems & Pain Points
Top 3-5 problems the product solves. Use customer language.

…

S - Simple
U - Unexpected
C - Concrete
C - Credible
E - Emotional
S - Stories

When to choose each

absolute-marketing — Unified marketing skill for every channel and stage. Use when writing copy, optimizing conversions, planning content strategy, running SEO audits, building email sequences, launching products, setting up paid ads,…

made-to-stick — Create messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "sticky…

Both are free to install. If you're unsure, install both — Claude Code skills are isolated by filename and only collide if their trigger phrases overlap (rare). The richest signal is the SKILL.md body itself — open both skill pages and read the first paragraph of each.

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