---
name: ad-copy
description: Write ad copy for Amazon AMS, BookBub, Facebook, and other book advertising platforms
author: AuthorClaw
version: 1.0.0
triggers:
  - "ad copy"
  - "amazon ad"
  - "bookbub"
  - "facebook ad"
  - "advertising"
permissions:
  - file:write
---

# Ad Copy Skill

Write high-converting ad copy for book advertising.

## Amazon AMS Ads
- **Headline**: 150 chars max. Lead with genre hook or social proof.
- **Custom text**: 150 chars. Benefit or curiosity gap.
- Target: genre keywords, comp author names, trope keywords

## BookBub Featured Deal
- 500 chars max description
- Must match BookBub's tone (enticing, professional)
- Include genre-appropriate hooks
- End with intrigue, not resolution

## Facebook/Instagram Ads
- **Primary text**: 125 chars (above the fold), up to 500
- **Headline**: 40 chars
- **Description**: 30 chars
- Hook: Stop the scroll in 3 seconds
- Formats: Single image, carousel, video

## Ad Testing Framework
Create 3-5 variations for A/B testing:
- Variation A: Benefit-focused ("Escape into...")
- Variation B: Curiosity-focused ("What if...")
- Variation C: Social proof ("Readers are calling it...")
- Variation D: Urgency ("Limited time price")
- Variation E: Emotion ("The book that made me cry at 2 AM")