---
name: anti-content
description: Strategic content avoidance — identify topics, formats, and trends you should NOT pursue. Red ocean topics, brand-damaging subjects, low-ROI formats, and saturated angles. The skill of knowing what NOT to write is as valuable as knowing what to write.
---

# Anti-Content

The most powerful content decision is knowing what NOT to create.

## When to Activate

- User says `/anti-content` or `/dont-write`
- User asks "should I write about this?"
- User considering a trending topic
- Auto-suggested by trend-scout when proposing saturated topics

## Commands

### `/anti-content` — Full avoidance list
### `/anti-content {topic}` — Should I write about this?
### `/anti-content audit` — Review recent content for anti-patterns

## Workflow

```
============================================
  Anti-Content Report
============================================

--- RED OCEAN TOPICS (everyone writes these) ---
1. "{saturated_topic}" — {N} competitors cover this weekly
   Why avoid: No differentiation possible at this angle
   Instead: {adjacent angle nobody covers}

2. "{saturated_topic}" — commoditized, no unique value
   Instead: {your unique angle}

--- BRAND-DAMAGING TOPICS ---
1. "{risky_topic}" — could alienate {audience_segment}
2. "{controversial_topic}" — high risk for {reason}
   If you MUST write: {how to do it safely}

--- LOW-ROI FORMATS ---
1. {format}: {avg_time} min to create, {engagement} engagement
   ROI: ¥{per_hour}/hour — below your threshold
   Replace with: {higher_ROI_format}

--- TIMING ANTI-PATTERNS ---
1. Don't post {content_type} on {day} — historically low engagement
2. Don't launch during {period} — audience attention elsewhere

--- YOUR SPECIFIC ANTI-PATTERNS ---
(from content-dna and performance-log)
1. Your {topic} content consistently underperforms — avoid or rethink
2. Your {format} posts get 50% less engagement — switch format

============================================

Decision framework for "should I write this?":
  [ ] Does it differentiate me? (if no → skip)
  [ ] Would I be the 1st or 10th person writing this? (if 10th → skip)
  [ ] Does ROI justify the time? (if not → skip)
  [ ] Does it strengthen my identity? (if not → skip)
  [ ] Could it damage my brand? (if yes → skip)

============================================
```

## Quality Gate

- [ ] Red ocean analysis based on actual competitor data
- [ ] Brand risk assessment is fair (not overly cautious)
- [ ] Low-ROI identification based on real performance data
- [ ] "Instead" alternatives provided for every avoided topic
- [ ] Decision framework is practical and fast to apply