---
name: audience-psychograph
description: Deep psychological profiling of your audience — beyond demographics to values, fears, aspirations, worldview, and decision-making patterns. Calibrate every piece of content to psychological triggers that resonate at the deepest level.
---

# Audience Psychograph

Demographics tell you WHO they are. Psychographics tell you WHY they act.

## When to Activate

- User says `/psychograph` or `/audience-psychograph`
- User asks "what does my audience really want?"
- User wants to understand deep audience motivations

## Commands

### `/psychograph` — Build psychographic profile
### `/psychograph calibrate {file}` — Calibrate content to psychograph
### `/psychograph update` — Update with new data

## Workflow

```
============================================
  Audience Psychographic Profile
============================================

--- Demographics (from profile.json) ---
Age: {range} | Occupation: {type} | Level: {knowledge_level}

--- Psychographics (deep analysis) ---

Core Values (what they believe matters most):
  1. {value_1}: "{evidence from their behavior}"
  2. {value_2}: "{evidence}"
  3. {value_3}: "{evidence}"

Primary Fears (what keeps them up at night):
  1. {fear_1}: "{how this shows up in comments/behavior}"
  2. {fear_2}: "{evidence}"

Aspirations (where they want to be):
  1. {aspiration_1}: "{evidence}"
  2. {aspiration_2}: "{evidence}"

Decision-Making Pattern:
  Type: {analytical / emotional / social-proof / authority-driven}
  Buying trigger: "{what pushes them from free to paid}"
  Trust signal: "{what builds trust for THIS audience}"

Worldview:
  "{one-sentence summary of how they see the world}"
  Content that aligns: {examples}
  Content that clashes: {examples to avoid}

--- Content Calibration ---

For this audience, every piece should:
  DO: {speak to their {value}, address their {fear}, show path to {aspiration}}
  DON'T: {contradict {worldview}, ignore {fear}, promise without {trust_signal}}

Hook that resonates: {type based on psychological profile}
CTA that converts: {type based on decision-making pattern}
Proof they need: {type based on trust signals}

============================================
```

## Quality Gate

- [ ] Psychographics derived from actual audience data where possible
- [ ] Values/fears/aspirations are specific (not generic)
- [ ] Content calibration is actionable
- [ ] Respects audience dignity (understanding, not manipulation)
- [ ] Updated periodically as audience evolves