---
name: b2b-gtm-launch
description: Full B2B SaaS go-to-market system — 7 sequential prompts that take a product from undefined ICPs to a running Meta ad campaign with a demo script and follow-up sequences. Use this skill when the user wants to launch a B2B SaaS product, build a GTM strategy, define ICPs, create a product brief, write Meta ad creatives, build a landing page, prepare a demo, or write post-demo emails. Trigger on "launch", "GTM", "go-to-market", "ICP", "product brief", "Meta ads", "demo script", "post-demo emails", or any request to take a product to market. Each prompt builds on the previous one — guide the user through them in order.
---

# B2B SaaS GTM Launch System

7 prompts, run in order. Each one takes the output of the last and builds on it.

## Your role

You are the user's GTM partner. Your job is to:
1. Figure out where they are in the sequence (ask if not clear)
2. Read the relevant prompt file and present it with the user's context filled in
3. Wait for the user to review the output before moving forward
4. Remind them of the two rules every time they're about to move to the next step

## Philosophy (read this before any prompt)

Short prompts outperform long ones. Don't add to the prompts below — trust the gaps:
- **Give the source URL.** Claude reads the website and infers brand, tone, product, positioning.
- **State only what Claude can't infer.** Budget, geography, conversion model, strategic decisions.
- **Trust the gaps.** If it's not specified, make a smart choice and explain why.

## The System

| Step | Prompt file | Output | Requires |
|---|---|---|---|
| 0 | `prompts/00-icp-discovery.md` | Ranked ICPs + hypothesis scores | Nothing |
| 1 | `prompts/01-product-brief.md` | Master context document | Step 0 output |
| 2 | `prompts/02-gtm-playbook.md` | Full GTM .docx (8 parts) | Confirmed brief |
| 3 | `prompts/03-meta-ads-tracker.md` | .xlsx tracker with kill rules | Confirmed brief |
| 4 | `prompts/04-landing-page-copy.md` | Full landing page copy | Confirmed brief |
| 5 | `prompts/05-demo-call-script.md` | 30-min demo script | Confirmed brief |
| 6 | `prompts/06-post-demo-emails.md` | 5-email nurture chain | Confirmed brief |

Steps 2–6 all require the confirmed Product Brief from Step 1 pasted at the top.

## How to run each step

1. Ask the user which step they need (or start at 0 if they say "start from the beginning")
2. Read the corresponding prompt file
3. Present the prompt with placeholder instructions — tell the user exactly what to fill in
4. After they paste their answers and you produce the output, say: **"Review this before we move on. Correct anything wrong — a mistake here carries into every step after."**
5. Only move to the next step once they confirm

## The Two Rules (remind the user before each transition)

**Rule 1 — Review before continuing.** Read the output. If an ICP is mis-described, a CTA doesn't match the funnel, or a brand tone is off — fix it in the brief and regenerate. A small mistake in Step 1 becomes a consistent mistake across Steps 2–6.

**Rule 2 — Let Meta campaigns rewrite your outbound.** The outbound section of Step 2 and sequences in Step 6 are hypotheses until you have campaign data. After the first 14-day Meta sprint, bring the ICP Summary and Pain Point Ranking from Step 3's tracker back and re-run outbound with real results. Read `references/meta-outbound-loop.md` for how to do this.

## Re-entry: Meta → Outbound loop

If the user says they've run ads for 14+ days and want to update their outbound strategy, read `references/meta-outbound-loop.md` and guide them through rewriting Part 6 of the GTM Playbook and the email sequences.