---
name: book-launch-machine
description: Complete book launch automation - from pre-launch to post-launch with email sequences, social campaigns, and ad copy generation
author: Writing Secrets
version: 1.0.0
triggers:
  - "launch"
  - "book launch"
  - "launch plan"
  - "pre-launch"
  - "launch day"
  - "release"
  - "publish"
  - "go live"
permissions:
  - file:read
  - file:write
  - network:http
---

# Book Launch Machine — Premium Skill

A complete book launch system that generates everything you need from 30 days before launch to 30 days after.

## The 60-Day Launch Timeline

### Phase 1: Pre-Launch (Days -30 to -7)

**Week 1 (Days -30 to -24)**
Auto-generates:
- [ ] Cover reveal social posts (Twitter, Instagram, Facebook, TikTok script)
- [ ] Cover reveal email to list
- [ ] Pre-order setup checklist (platform-specific)
- [ ] ARC team recruitment email
- [ ] Goodreads listing draft
- [ ] BookBub pre-order alert submission

**Week 2 (Days -23 to -17)**
Auto-generates:
- [ ] Blurb A/B test variants (5 versions)
- [ ] Amazon description (HTML formatted)
- [ ] Back cover copy
- [ ] "First chapter free" lead magnet version
- [ ] Social media teaser campaign (7 posts)
- [ ] Blog tour pitch email

**Week 3 (Days -16 to -10)**
Auto-generates:
- [ ] Launch team instructions email
- [ ] Review request templates (for ARCs)
- [ ] Amazon keyword research (7 keywords)
- [ ] BISAC category recommendations
- [ ] Newsletter swap pitches to 5 authors in genre
- [ ] Countdown social posts

**Week 4 (Days -9 to -1)**
Auto-generates:
- [ ] Launch day email sequence (3 emails)
- [ ] "The story behind the story" blog post
- [ ] Author Q&A social content
- [ ] Amazon AMS ad copy (10 variations)
- [ ] Facebook ad copy (5 variations)
- [ ] BookBub Featured Deal application

### Phase 2: Launch Week (Days 0 to 7)

**Launch Day (Day 0)**
Auto-generates:
- [ ] Launch announcement email
- [ ] Social blitz posts (every 2 hours, 6 posts)
- [ ] "Thank you" post for pre-order supporters
- [ ] Direct message templates for close contacts

**Days 1-3: Momentum Push**
- [ ] Review reminder to ARC team
- [ ] "Still climbing!" social updates
- [ ] Amazon rank celebration posts (if applicable)
- [ ] Cross-promotion posts with newsletter swap partners

**Days 4-7: Sustained Push**
- [ ] Mid-week email to list (social proof + reviews)
- [ ] "Last chance for launch price" if using intro pricing
- [ ] Blog tour follow-up
- [ ] Goodreads giveaway setup

### Phase 3: Post-Launch (Days 8 to 30)

Auto-generates:
- [ ] Post-launch analysis template
- [ ] "What I learned" social post
- [ ] Review response templates (for positive and critical reviews)
- [ ] Next book teaser strategy
- [ ] Ongoing ad optimization recommendations
- [ ] 30-day metrics tracking dashboard

## Platform-Specific Generators

### Amazon KDP Optimizer
- Title and subtitle keyword optimization
- 7 backend keywords (no duplicates with title)
- Category selection strategy (2 categories)
- A+ Content text blocks
- Series page setup

### BookBub Generator
- Featured Deal application (with genre-appropriate copy)
- New Release alert template
- Pre-order alert template
- Author profile optimization

### Goodreads Optimizer
- Book listing description (different from Amazon)
- Author Q&A content
- Listopia strategy (which lists to target)
- Giveaway setup and promotion copy

## Email Sequence Templates

### Welcome → Sale Funnel (for reader magnet signups)
7 emails that warm up cold leads to buying readers

### Launch Sequence
10 emails from "cover reveal" to "thank you for buying"

### Post-Purchase Sequence
5 emails that turn buyers into superfans and reviewers

### Series Continuation
3 emails when the next book is approaching (pre-order push)

## Ad Copy Factory

Generate 20+ ad variations per platform:
- **Hook types**: Curiosity, social proof, benefit, emotion, urgency
- **Audiences**: Genre fans, comp title readers, trope seekers
- **Formats**: Single image, carousel, video script

Each variation includes:
- Headline
- Body copy
- Call to action
- Suggested targeting keywords

## Revenue Tracker

Track and project launch financials:
- Daily sales by platform
- Ad spend vs. revenue
- ROAS (Return on Ad Spend)
- Read-through rate estimates
- 30/60/90 day revenue projections

## Commands
- `plan launch for [date]` — Generate full 60-day timeline
- `generate [asset type]` — Create specific launch asset
- `launch status` — Show where you are in the timeline
- `ad factory [platform]` — Generate ad variations
- `revenue report` — Show launch financial tracking