--- name: company-intel description: 'Deep research on any company by scanning their public website to extract customers, partners, case studies, testimonials, key metrics, and competitive positioning. Produces a polished 1-slide PowerPoint summary. Use when: research a company, find customers, who are their customers, company research, company overview, customer list, company intel, customer logos, competitive research on company, scan website for customers.' --- # Company Intel (SCOUT Framework) Research any company by scanning their public website and produce a polished 1-slide PowerPoint showing who their customers are, key metrics, positioning, and notable quotes. SCOUT turns a URL into an executive-ready company intelligence slide in minutes. ## When to Use - Pre-meeting research on a prospect, partner, or competitor - Building a competitive landscape and need to understand who companies sell to - Identifying potential co-sell or partner opportunities by mapping customer overlap - Preparing account intelligence for a sales call - Creating a quick company overview slide for an internal briefing - Researching a company before a partnership or investment conversation ## What You'll Need **Critical inputs (ask if not provided):** - Company name OR website URL (either one is sufficient) If only a company name is provided, search the web to find their official website URL before proceeding. If only a URL is provided, extract the company name from the site. **Always ask the user if they have not provided at least one of these.** Do not proceed without a company name or URL. **Nice-to-have:** - Specific focus area (e.g., "just customers", "pricing", "positioning") - Industry or segment context - Your company name (for overlap analysis) ## SCOUT Framework | Step | What It Does | Key Output | |------|-------------|-----------| | **S**can | Fetch the company's homepage and key pages (customers, about, pricing) | Raw page content | | **C**apture | Extract customer logos, names, testimonials, case studies, metrics | Structured customer list | | **O**utline | Summarize the company's positioning, value prop, and key claims | Company profile | | **U**ncover | Identify notable patterns: customer segments, industries, company sizes | Customer segmentation | | **T**abulate | Compile everything into a polished 2-slide deck using ppt-deck-generator | 2-slide PPTX | ## Process ### Step 1: SCAN - Fetch Public Website Data Use web fetch tools to retrieve content from the company's website. Target these pages in order: 1. **Homepage** - Usually has a "trusted by" logo bar and hero positioning 2. **Customers page** - `/customers`, `/case-studies`, `/stories`, `/clients` 3. **About page** - `/about`, `/about-us`, `/company` 4. **Pricing page** - `/pricing` (optional, for context) **What to look for on each page:** - Logo bars (usually near the top or bottom: "Trusted by", "Used by", "Our Customers") - Case study links (company names in titles, quotes with names and titles) - Testimonial quotes with person name, role, and company - Metrics claims ("100M+ users", "10,000+ companies", "$1B+ processed") - Partner logos or integration badges - Industry mentions or segment descriptions ### Step 2: CAPTURE - Extract Customer Intelligence From the scanned pages, build a structured list: **Customer Extraction Table:** | # | Customer Name | Source | Evidence Type | Quote or Detail | |---|--------------|--------|--------------|----------------| | 1 | [Name] | Homepage logo bar | Logo | - | | 2 | [Name] | Case study page | Case study + quote | "[Quote]" - [Person], [Title] | | 3 | [Name] | Testimonial | Quote | "[Quote]" - [Person], [Title] | **Rules:** - Only include customers that are explicitly featured (logo, case study, testimonial, or named reference) - Do not infer or guess customers that are not visibly shown - Capture the person's name and title if available (from testimonials) - Note the evidence type: Logo only, Case study, Testimonial quote, Named reference - Sort by prominence (case studies and quotes first, then logos) ### Step 3: OUTLINE - Build Company Profile Create a brief company profile from the website content: | Field | What to Capture | |-------|----------------| | Company Name | Official name | | Tagline | Their main headline or positioning statement | | What They Do | 1-2 sentence description of their product/service | | Key Metrics | Any numbers they claim (users, customers, revenue, uptime, etc.) | | Target Audience | Who they sell to (based on messaging and customer list) | | Notable Claims | Key differentiators or bold statements from the site | ### Step 4: UNCOVER - Analyze Customer Patterns Look at the customer list and identify patterns: - **By company size:** Are they selling to startups, mid-market, or enterprise? - **By industry:** What verticals appear most (tech, finance, healthcare, etc.)? - **By use case:** What problems do the case studies highlight? - **Customer count tiers:** How many logos vs. case studies vs. testimonials? - **Notable names:** Any Fortune 500, well-known brands, or surprising customers? ### Step 5: TABULATE - Generate 2-Slide PPTX Use the `ppt-deck-generator` skill or `python-pptx` to create a polished 2-slide executive deck. **Slide 1: Company Overview and Positioning** ``` +------------------------------------------------------------------+ | [COMPANY NAME] Company Intelligence Brief [Date] | +------------------------------------------------------------------+ | [300K+] [150+] [140M] [26] [16] [SOC 2] | | GTM Teams Providers AI Runs Customers Cases Compliance | +------------------------------------------------------------------+ | | | | WHAT THEY DO | POSITIONING | | [Description paragraph] | [Tagline and value prop] | | | | | KEY CAPABILITIES | TARGET BUYERS | | - Capability 1 | Role 1 - Context | | - Capability 2 | Role 2 - Context | | - Capability 3 | Role 3 - Context | +------------------------------------------------------------------+ | "[Best quote]" - Person, Title [Segment] [Segment] | +------------------------------------------------------------------+ ``` **Slide 2: Customer Evidence Map** ``` +------------------------------------------------------------------+ | [COMPANY NAME] Customer Evidence Map [Date] | | 26 CUSTOMERS | 16 CASE STUDIES | 10 LOGO FEATURES | +------------------------------------------------------------------+ | Customer Key Result Contact | | ------- ---------- ------- | | [8 case studies with results [8 case studies with results | | and contact names per column] and contact names per column]| | | +------------------------------------------------------------------+ | ALSO FEATURED (LOGOS AND PARTNERS) | | [Logo 1] [Logo 2] [Logo 3] [Logo 4] [Logo 5] ... [Logo 10] | +------------------------------------------------------------------+ ``` **Slide Design Rules:** - Use `ppt-deck-generator` color palette (navy dark_bg header, Microsoft blue accent, teal highlights) - Segoe UI font family throughout, minimum 9pt for any text - High contrast: dark text on white/light backgrounds, white text on navy only - No dark text on dark backgrounds - Slide 1 left column (45%): Company overview and capabilities - Slide 1 right column (55%): Positioning and target buyers - Slide 2: Two-column customer grid with colored dots, key results in blue, contact names in gray - Bottom strips on both slides: navy background with white/teal text only ## Output Save to: - `outputs/company-intel-[company-name]-[YYYY-MM-DD].md` (structured research notes) - `outputs/company-intel-[company-name]-[YYYY-MM-DD].pptx` (2-slide exec deck) ### Deliverables: 1. **Customer Extraction Table**: Full list of identified customers with evidence type and quotes 2. **Company Profile**: Positioning, metrics, target audience, and key claims 3. **Customer Pattern Analysis**: Segmentation by size, industry, and use case 4. **2-Slide PPTX**: Slide 1 = Company overview and positioning, Slide 2 = Full customer evidence map ## Chain Connections - **Feeds into**: `battle-scanner` (competitive customer overlap analysis), `partner-blueprint` (partner customer mapping), `gtm-exec-plan` (competitive landscape section) - **Enhanced by**: Run on multiple competitors to build a comparative customer map - **Pairs with**: `competitive-exec-brief` for full competitive intelligence package