---
user-invocable: true
name: competitor-analysis
description: Research competitors to understand positioning and find opportunities
tokens: ~400
cloud-ok: true
---

# Competitor Analysis
#claudeai

## When to Use
You need to understand what competitors are doing to inform your positioning, pricing, or product decisions.

## What I Need
- Who are the competitors? (or "find my competitors")
- What specifically do you want to know?
- What decision will this inform?

## Research Framework

### 1. Identify Competitors

**Direct:** Same solution, same customer
**Indirect:** Different solution, same problem
**Aspirational:** Where you want to be

### 2. Gather Intel

| Source | What to Look For |
|--------|------------------|
| Website | Positioning, pricing, features, social proof |
| LinkedIn | Team size, hiring (what roles = priorities) |
| G2/Capterra | Reviews (what customers love/hate) |
| Crunchbase | Funding, investors, trajectory |
| Job postings | What they're building next |
| Social/blog | Content strategy, thought leadership |
| Wayback Machine | How positioning evolved |

### 3. Analysis Template

```
## Competitor Profile: [Name]

**Overview:**
- Founded: [Year]
- Funding: [Amount/stage]
- Team size: [Approx]
- Target customer: [Who]

**Positioning:**
- Tagline: "[Their tagline]"
- Key message: [What they emphasize]
- Differentiator: [What they claim is unique]

**Product:**
- Core features: [List]
- Unique features: [What we don't have]
- Missing features: [What we have that they don't]

**Pricing:**
- Model: [Per seat/usage/flat]
- Entry price: $X
- Enterprise: $Y
- Free tier: [Yes/No - what's included]

**Strengths:**
- [Strength 1]
- [Strength 2]

**Weaknesses:**
- [Weakness 1] ← Opportunity?
- [Weakness 2] ← Opportunity?

**What customers say (from reviews):**
- Love: "[Quote]"
- Hate: "[Quote]"
```

### 4. Competitive Matrix

| Feature/Factor | Us | Comp A | Comp B | Comp C |
|----------------|-----|--------|--------|--------|
| [Feature 1] | ✓/✗ | ✓/✗ | ✓/✗ | ✓/✗ |
| [Feature 2] | ✓/✗ | ✓/✗ | ✓/✗ | ✓/✗ |
| Price (entry) | $X | $X | $X | $X |
| [Key factor] | Rating | Rating | Rating | Rating |

### 5. So What?

**Where we win:**
- [Our advantage]

**Where we lose:**
- [Their advantage]

**Positioning opportunity:**
- [Gap we can own]

**Don't compete on:**
- [Where we'll always lose]

## Quick Competitive Intel

If you just need fast answers:
- **Pricing:** Check their pricing page + G2/Capterra
- **Features:** Look at their comparison pages (they did the work)
- **Customers:** Check logos on their site + case studies
- **Traction:** LinkedIn headcount, Crunchbase funding
- **Weaknesses:** Read 1-star reviews

## Output Format

```
## Competitive Landscape: [Your Company]

**Top 3 Competitors:**
1. [Name] - [One-line summary]
2. [Name] - [One-line summary]
3. [Name] - [One-line summary]

**Key Insights:**
- [Insight 1]
- [Insight 2]

**Our Positioning Opportunity:**
[Where we can win]

**Recommended Actions:**
1. [Action]
2. [Action]
```