---
user-invocable: true
name: competitor-intel
description: Research competitors - positioning, pricing, traction, strategy
tokens: ~400
cloud-ok: true
---

# Competitor Intelligence
#claudeai

## When to Use
You need intelligence on what competitors are doing - their strategy, positioning, pricing, or recent moves.

## What I Need
- Competitor name(s)
- What specifically do you want to know?
- What decision will this inform?

## Research Checklist

### 1. Positioning & Messaging
- [ ] Homepage headline and value prop
- [ ] How they describe themselves
- [ ] Who they say they're for
- [ ] Key differentiators they claim

### 2. Product & Features
- [ ] Core features list
- [ ] Recent launches (check blog, changelog, Product Hunt)
- [ ] What's missing vs you
- [ ] Integrations offered

### 3. Pricing & Packaging
- [ ] Pricing page (screenshot it - they change)
- [ ] Pricing model (per seat, usage, flat)
- [ ] Tier structure
- [ ] Free tier or trial details
- [ ] Enterprise/custom pricing signals

### 4. Traction & Scale
- [ ] Team size (LinkedIn)
- [ ] Funding history (Crunchbase)
- [ ] Customer logos
- [ ] Case studies and social proof
- [ ] Review volume on G2/Capterra

### 5. Go-to-Market
- [ ] Content strategy (blog, social, podcast)
- [ ] Paid ads (Facebook Ad Library, Google)
- [ ] SEO focus (what are they ranking for?)
- [ ] Outbound signals (hiring SDRs?)

### 6. Hiring = Strategy
Job postings reveal priorities:
- Lots of engineers → building
- Lots of sales → scaling GTM
- Specific roles → new products/features

## Where to Look

| Source | What You'll Find |
|--------|------------------|
| Website | Positioning, pricing, features |
| LinkedIn (company) | Headcount, growth, key hires |
| Crunchbase | Funding, investors, timeline |
| G2/Capterra | Reviews, customer sentiment |
| Product Hunt | Launch history, reception |
| Their blog | Strategy signals, content focus |
| Job boards | Hiring = priorities |
| Wayback Machine | Positioning evolution |
| Twitter/LinkedIn | Founder content, announcements |
| Facebook Ad Library | Ad creative and messaging |

## Output Format

```
## Competitor Intel: [Company Name]

**Overview:**
- Founded: [Year]
- Funding: [Amount, last round]
- Team size: ~[X] (LinkedIn)
- HQ: [Location]

**Positioning:**
- Tagline: "[Their tagline]"
- Target customer: [Who]
- Key differentiator: [What they claim]

**Product:**
- Core offering: [Description]
- Key features: [List]
- Recent releases: [If any]

**Pricing:**
| Tier | Price | Key Features |
|------|-------|--------------|
| [Tier] | $X | [Features] |
| [Tier] | $X | [Features] |

**Traction Signals:**
- Customer logos: [Notable names]
- Reviews: [X reviews on G2, avg Y stars]
- Growth signals: [Hiring, funding, etc.]

**GTM Strategy:**
- Content: [What they publish]
- Channels: [Where they focus]
- Sales motion: [PLG, sales-led, etc.]

**Strengths:**
- [Strength]
- [Strength]

**Weaknesses:**
- [Weakness - opportunity for you]
- [Weakness - opportunity for you]

**What They're NOT Doing:**
- [Gap you could exploit]
```

## Ongoing Monitoring

Set up alerts:
- Google Alerts for company name
- Follow on LinkedIn/Twitter
- Check Crunchbase quarterly
- Re-screenshot pricing page monthly