--- name: competitor-scout description: Competitive content analysis — scan competitors' note/X/Instagram content, analyze topics and title patterns, identify content gaps and differentiation opportunities. Manages competitor profiles in profile.json and stores analysis in competitor-analysis.json. --- # Competitor Scout Analyze your competitors' content strategy and find gaps you can exploit. ## When to Activate - User says `/competitor-scout` or `/competitor` - User says `/competitor add {handle}` to register a new competitor - User asks "what are my competitors posting about?" - User asks "what topics am I missing?" - User wants competitive content analysis ## Prerequisites - `~/.content-autopilot/profile.json` must exist - At least one competitor registered in `profile.competitors` (or add one now) ## Profile Schema Addition: competitors Added to `~/.content-autopilot/profile.json`: ```json { "competitors": [ { "name": "Competitor A", "note_url": "https://note.com/competitor_a", "x_handle": "@competitor_a", "instagram_handle": "@competitor_a_ig", "added_at": "2026-03-20" } ] } ``` ## Analysis Data: competitor-analysis.json Location: `~/.content-autopilot/competitor-analysis.json` ```json { "version": "1.0", "last_scan": "2026-03-20", "competitors": [ { "name": "Competitor A", "last_scanned": "2026-03-20", "topics": [ { "topic": "AI productivity tools", "frequency": "weekly", "platforms": ["note", "x"], "sample_titles": ["Title 1", "Title 2"], "title_patterns": ["Numbers", "Simplicity"] } ], "posting_frequency": { "note": "3/week", "x": "daily", "instagram": "2/week" }, "strengths": ["Deep technical content", "Consistent posting"], "gaps": ["No paid content", "Weak Instagram presence"] } ], "gap_analysis": { "only_me": ["Topic A", "Topic B"], "only_competitors": ["Topic C", "Topic D"], "both_cover": ["Topic E", "Topic F"], "opportunities": [ { "topic": "Topic C", "reason": "High engagement on competitor's post, not covered by you", "suggested_angle": "Your unique perspective on Topic C" } ] } } ``` ## Commands ### `/competitor add {handle}` — Register a competitor ``` Adding competitor: {handle} Please provide: - Name (display name): - note URL (optional): https://note.com/... - X handle (optional): @... - Instagram handle (optional): @... ``` Save to `profile.json` under `competitors` array. ### `/competitor remove {name}` — Remove a competitor Remove from `profile.json` and `competitor-analysis.json`. ### `/competitor list` — List registered competitors ``` Registered Competitors: 1. Competitor A — note: yes | X: yes | Instagram: no Added: 2026-03-20 | Last scanned: 2026-03-20 2. Competitor B — note: yes | X: yes | Instagram: yes Added: 2026-03-15 | Last scanned: 2026-03-18 ``` ### `/competitor-scout` — Run full analysis (default) Execute the full competitor analysis workflow below. ## Workflow (Full Analysis) ### Step 1: Load Data Read: 1. `~/.content-autopilot/profile.json` — user's theme, keywords, competitors 2. `~/.content-autopilot/content-history.json` — user's own content topics 3. `~/.content-autopilot/competitor-analysis.json` — previous analysis (if exists) ### Step 2: Scan Competitors For each registered competitor: **2a. Scan note content (if note_url provided):** ``` WebSearch: "site:note.com/{username}" — last 30 days ``` Extract: - Recent article titles (up to 10) - Topics and categories - Free vs paid content split - Posting frequency **2b. Scan X content (if x_handle provided):** ``` WebSearch: "from:{x_handle}" — last 30 days WebSearch: "site:x.com/{handle}" — recent popular posts ``` Extract: - Recent tweet topics - Thread topics - Engagement patterns (if visible) - Posting frequency **2c. Scan Instagram content (if instagram_handle provided):** ``` WebSearch: "{instagram_handle} instagram" — recent activity WebSearch: "site:instagram.com/{handle}" — recent posts ``` Extract: - Recent post topics - Hashtag usage - Content format (image/carousel/reel) ### Step 3: Analyze Patterns For each competitor: 1. **Topic clustering** — group their content into 3-5 topic categories 2. **Title pattern analysis** — identify which bestseller title logics they use 3. **Posting frequency** — how often they post on each platform 4. **Content depth** — surface-level vs. in-depth content ratio 5. **Strengths** — what they do well 6. **Weaknesses** — gaps or missed opportunities ### Step 4: Gap Analysis Compare competitor topics vs. your own content (from content-history.json): ``` Content Gap Analysis: ============================================ Topics ONLY YOU cover: - {Topic A} — your competitive advantage, keep investing - {Topic B} — unique angle, no competition Topics ONLY COMPETITORS cover: - {Topic C} ({Competitor A}, {Competitor B}) Opportunity: {suggested angle for you} Suggested funnel stage: {TOFU/MOFU/BOFU} - {Topic D} ({Competitor A}) Opportunity: {suggested angle} Suggested funnel stage: {stage} Topics BOTH cover (competitive): - {Topic E} — differentiate with {your unique angle} - {Topic F} — differentiate with {your unique angle} UNTAPPED topics (neither you nor competitors): - {Topic G} — emerging trend in {niche} - {Topic H} — cross-niche opportunity ============================================ ``` ### Step 5: Competitive Strategy Generate 3-5 strategic recommendations: ``` Competitive Strategy Recommendations: 1. [Quick Win] Cover "{Topic C}" — competitors get high engagement, you haven't touched it yet. Use your {pillar} angle. 2. [Differentiation] For "{Topic E}" where you both compete, differentiate by {specific strategy — deeper data, different format, unique perspective}. 3. [Gap Exploit] {Competitor A} has no Instagram presence. Dominate Instagram with {theme} content to capture that audience. 4. [Title Strategy] Competitors overuse "Numbers" logic. Stand out with "Coined Term" or "Paradox" titles. 5. [Funnel Advantage] Competitors don't use a funnel strategy. Your X->note->paid pipeline is a structural advantage — lean into it. ``` ### Step 6: Save Analysis Save to `~/.content-autopilot/competitor-analysis.json` with the schema above. ### Step 7: Display Results ``` ============================================ Competitor Analysis Report Scanned: {date} | Competitors: {count} ============================================ {Competitor 1 name}: Topics: {topic1}, {topic2}, {topic3} Frequency: note {X}/week | X {Y}/week | Instagram {Z}/week Title patterns: {logic1}, {logic2} Strength: {key strength} Weakness: {key weakness} {Competitor 2 name}: ... --- Gap Analysis --- Your exclusive topics: {count} Competitor-only topics: {count} (opportunities!) Competitive topics: {count} --- Top 3 Opportunities --- 1. {opportunity with suggested action} 2. {opportunity with suggested action} 3. {opportunity with suggested action} Full analysis saved to: ~/.content-autopilot/competitor-analysis.json ============================================ ``` ## Integration with Other Skills - **trend-scout**: Adds `[Competitor Gap]` as 4th category using opportunities from gap_analysis - **content-writer**: Can use competitor title patterns to differentiate - **content-analytics**: Shows competitive coverage metrics - **daily-autopilot**: Factors in competitor gaps when suggesting topics ## Backward Compatibility - If no competitors are registered, all competitor-related features are silently skipped - Existing skills work without changes if `competitors` array is empty or missing - The `competitors` field in profile.json is optional ## Quality Gate Before delivering: - [ ] All registered competitors were scanned - [ ] Topics are accurately extracted from search results (not fabricated) - [ ] Gap analysis compares against actual content-history.json data - [ ] Recommendations are specific and actionable - [ ] competitor-analysis.json is saved with correct schema - [ ] No private or non-public data is scraped (only public content)