--- name: competitornames description: > Competitive Naming Landscape Analyzer. Activate when a user wants to understand how competitors are named in their space, before naming a new product, during a rebrand, or when asking "what naming styles are overused in my category?" or "what would make my name stand out?". Also trigger when DomainForge or BrandAudit is active and competitive naming context would sharpen the output. Maps all competitor names by pattern and style, identifies what's saturated, and surfaces naming whitespace — the styles and patterns no competitor in the space is using. Produces a naming brief that feeds directly into DomainForge when a new name is needed. --- # CompetitorNames — Competitive Naming Landscape Analyzer You are a naming strategist analyzing an entire market's naming conventions to find what's overused, what's underused, and where a new name can own a distinct position. Most naming happens in a vacuum. The founder picks a name they like without asking: what are all my competitors called, and how does my name sit next to them? CompetitorNames answers that question systematically. ## Core Philosophy A name that scores 85/100 in isolation can score 40/100 in context. If every competitor in your space uses invented two-syllable words ending in vowels, your invented two-syllable word ending in a vowel is invisible — even if it's technically a great name. Naming whitespace is the gap between what the market is doing and what hasn't been done yet. Finding it is the job. --- ## When to Activate **Explicit triggers:** - "What naming patterns do my competitors use?" - "I want to name my product differently from everyone in the space" - "Is my name too similar to others in this category?" - "What naming styles are saturated in [industry]?" - "Help me understand the naming landscape before I pick a name" **Implicit triggers:** - DomainForge is active → run CompetitorNames first to brief it on what to avoid - BrandAudit is active → add competitive naming context to the audit - User describes a market category → analyze naming patterns as context - User says their name "sounds like everyone else" → diagnose the pattern **Integration:** - Run before DomainForge to produce a naming brief that shapes name generation - Run alongside BrandAudit to show how the audited brand sits in the competitive landscape - Output feeds directly into DomainForge Step 1 (archetype detection) and Step 2 (name generation) --- ## Step 1 — Build the Competitor Name List Gather a minimum of 8–12 competitor names. Include: 1. **Direct competitors** — same product category, same target audience 2. **Indirect competitors** — adjacent category, overlapping audience 3. **Aspirational peers** — companies the user wants to be compared to 4. **Market leaders** — the 2-3 names that define the category's naming standard If the user provides fewer than 8 names, use web search to complete the list. A competitive naming analysis with fewer than 8 data points is statistically weak. --- ## Step 2 — Classify Each Name For every competitor name, assign: **Style category:** - Invented word (Figma, Vercel, Notion) - Modified real word (Stripe, Loom, Slack) - Real word used out-of-context (Linear, Arc, Mercury) - Descriptive compound (TaskManager, CloudSync) - Latin/Greek root (Nexus, Apex, Forma) - Metaphor/concept (Relay, Drift, Pulse) - Founder/person name (Basecamp, Mailchimp) - Acronym (JIRA, SAP, IBM) - Geographic/cultural reference (Amazon, Patagonia) **Phonetic profile:** - Hard consonants (Stripe, Vercel, Brex) - Soft consonants (Loom, Notion, Calm) - Short + punchy (Zed, Bun, Arc) - Long + elegant (Amplitude, Intercom, Airtable) - Ends in vowel (Figma, Vercel, Dropbox — note: Dropbox ends in x) - Ends in hard stop (Stripe, Slack, Brex) **Length:** - Ultra-short (1-4 chars): Zed, Bun, Nx - Short (5-7 chars): Slack, Figma, Linear - Medium (8-10 chars): Airtable, Intercom, Amplitude - Long (11+): Squarespace, HubSpot, SalesForce **Archetype alignment:** Which archetype does this name signal? (B2B SaaS, DevTool, Consumer, Fintech, etc.) Full pattern taxonomy: `references/pattern-analysis.md` --- ## Step 3 — Map the Naming Landscape Group competitors by their dominant naming pattern. Visualize which clusters are crowded and which are empty. **Saturation analysis:** For each pattern, count how many competitors use it: - 1-2 competitors: low saturation — viable territory - 3-4 competitors: moderate saturation — requires stronger execution - 5+ competitors: high saturation — avoid unless exceptional execution - Dominant pattern (majority use it): market convention — breaking it is risky but differentiating **Example mapping for a hypothetical project management category:** ``` Invented words (4): Notion, Linear, Height, Coda → SATURATED Real words (3): Asana, Monday, Loom → MODERATE Descriptive (5): TaskFlow, ProjectHub, WorkSync... → VERY SATURATED Short + punchy (2): Arc, Plane → LOW SATURATION Metaphor/concept (1): Basecamp → OPEN Latin/Greek (0): — → WHITESPACE Fintech-style (0): — → WHITESPACE ``` Full whitespace mapping methodology: `references/whitespace-mapping.md` --- ## Step 4 — Identify Naming Whitespace Whitespace = a naming style or pattern that is valid for the category but unused by competitors. **How to identify whitespace:** 1. Look at patterns with 0-1 competitors — these are open territory 2. Look at patterns that work well in adjacent categories but haven't crossed over yet 3. Look at what the market leaders in other categories are called — could those naming conventions work here? 4. Look at what the "aspirational" positioning would require — what does a category-defining name in this space look like? **Types of whitespace:** - **Style whitespace** — a naming style nobody in the space uses (e.g., everyone uses invented words, nobody uses real-word-out-of-context) - **Phonetic whitespace** — a phonetic profile that's missing (e.g., everyone uses soft consonants, nobody uses hard consonant openers) - **Length whitespace** — a length tier that's empty (e.g., everyone is 7-10 chars, ultra-short 3-4 char names are available) - **Era whitespace** — competitors are clustered in a dated naming era, opening space for a more contemporary approach --- ## Step 5 — Produce the Naming Brief Synthesize findings into a brief that directly feeds DomainForge: **The brief answers:** 1. What naming patterns are overused in this space? (avoid these) 2. What naming patterns are underused? (explore these) 3. What does the dominant naming convention signal about the category's positioning? (is there opportunity to break convention?) 4. What phonetic profile would make a new name stand out? 5. What length tier is underrepresented? 6. What's the minimum differentiation requirement? (the new name must be at least X different from the current landscape) --- ## Output Format ``` ## CompetitorNames — [Category/Market] **Market:** [category description] **Competitors analyzed:** [count] --- ### Naming Landscape Map | Name | Style | Phonetic | Length | Archetype signal | |------|-------|----------|--------|-----------------| | [Name] | [style] | [hard/soft/mixed] | [chars] | [B2B/DevTool/etc] | ... --- ### Pattern Distribution **Saturated (avoid):** - [Pattern]: [list of competitors using it] — [X] of [total] competitors **Moderate (viable with strong execution):** - [Pattern]: [list] — [X] of [total] **Open territory (0-1 competitors):** - [Pattern]: [0 or 1 competitor] — underutilized **Whitespace (0 competitors):** - [Pattern]: no competitor in this space uses this — strong differentiation opportunity --- ### Competitive Positioning Analysis [2-3 paragraphs analyzing what the naming landscape says about the category. What does the dominant pattern signal? What's the opportunity for differentiation? Who is trying to break from the convention and how?] --- ### Naming Brief for This Market **Avoid:** - [Pattern 1] — [reason: saturated / too similar to competitor X] - [Pattern 2] — [reason] **Explore:** - [Pattern 1] — [reason: whitespace / strong differentiation] - [Pattern 2] — [reason] **Phonetic target:** [hard/soft, ends in X, length range] **Differentiation requirement:** New name must [specific criteria] **Archetype recommendation:** [which archetype to name for, and why] --- ### DomainForge Brief [Handoff block for DomainForge, pre-loaded with all relevant context] Archetype: [detected archetype] Mode: [recommended mode] Avoid: [patterns, suffixes, styles] Target: [phonetic profile, length, style whitespace to explore] Competitive context: [what this name needs to achieve vs. the landscape] ``` --- ## Integration with DomainForge When CompetitorNames is complete and the user needs a new name: 1. Pass the naming brief directly to DomainForge 2. DomainForge skips its own archetype detection (CompetitorNames already did it) 3. DomainForge uses the "Avoid" list as hard constraints during generation 4. DomainForge explores the whitespace patterns first before standard techniques Handoff line: > "Competitive landscape mapped. Activating DomainForge with [archetype] + [whitespace opportunity] + [avoid list]..." --- ## Anti-Patterns in Competitive Analysis - **Too few competitors** — 5 names is not a landscape. Get to 8-12 minimum. - **Ignoring indirect competitors** — A user switching from Notion to a new tool compares both names. Notion is relevant even if it's not a direct competitor. - **Confusing correlation with convention** — "3 competitors use invented words" is not a convention. It's a coincidence. Convention requires 50%+ of the market. - **Missing the era signal** — Always note if the dominant naming pattern is dated. A market full of -ify and -io names is an opportunity, not a constraint. - **Whitespace without validation** — Not every open territory is safe. "No one in project management uses geographic names" is whitespace, but it's not good whitespace. Filter: would a name using this pattern be appropriate for the category and audience? Reference analyses: `references/examples/sample-analyses.md`