---
name: consulting-offer-and-pricing
description: Use when defining or repricing a consulting/agency/coaching offer (DWY/DFY/DIY), positioning a service, packaging tiers, or running discovery before building a landing page or sales script - turns a vague service into a positioned, value-priced offer with a deliverables list. Source - Grow Acquisition 3.0 (Nikk Kleinherenbrink), distilled for Weblyfe.
---

# Consulting Offer & Pricing

Phase 1 of the acquisition system: get the model + offer right BEFORE any marketing. "Simplicity scales. Create service-market fit, then refine messaging."

## The sequence (do in order)

1. **Market research first.** Answer 7 questions before writing any copy: business story; offer headline; ideal client (ICP); client's BEFORE state; client's AFTER state; competitive edge; 5+ problems → solutions → benefits. This doc feeds every downstream asset (reels, ads, sales scripts).
2. **Pick positioning for your stage.** One sentence: "I'm positioning my [DWY/DFY/DIY] offer as [tier] for [ICP], my unique angle is [mechanism]." The less revenue you've made, the MORE niched you go.
3. **Map 3-4 marketing angles** from the research / competitors. Each angle = a repeatable thing you say in content (Weblyfe example angles: "Creative Operator + AI leverage", "Notion agency OS", "Skills that make you irreplaceable", "Sales + proof systems").
4. **Write 5-10 deliverables.** Each deliverable doubles as a conversion angle (coaching, curriculum, templates, SOPs, community, WhatsApp access, lifetime updates...).
5. **Price on value, not cost** (see protocol below).

## Pricing Protocol (5 steps)

1. **List past results** — for each, estimate financial value (revenue gained / cost saved).
2. **Value Discovery** — cost to solve the problem + the transformation, for a real client. (No clients yet? Use your OWN result with the skill.)
3. **Set price via ROI multiple** — offer must produce 2-4x ROI for the client. Re-price every time you sell more and gather feedback. Example: deliver ~$20k value in 3 months → charge $5k upfront. No offer yet? "I made myself $30k/mo in 4 months at 10h/wk, client gets ≥half → charge $7.5k upfront."
4. **Package tiered offers** — minimum 2 tiers using the **Contrast Principle**. Market only the premium (e.g. $9k full). Down-sell the core (course + templates, no 1:1, e.g. $3k) ONLY when a prospect can't afford the main.
5. **Draft a 2-3 sentence price-presentation script** framing price as an investment with clear ROI.

## Quick reference

| Concept | Rule |
|---|---|
| ROI multiple | Offer must return 2-4x to the client |
| Tiers | Market the premium, down-sell the core only on price objection |
| Niching | Lower your revenue → tighter the niche |
| Re-pricing | Always go up as proof/feedback accumulates |
| Deliverables | 5-10, each also usable as a conversion angle |

## Common mistakes

- Pricing off your cost/hours instead of client ROI.
- Writing copy/ads before the market-research doc exists — everything downstream then drifts.
- Marketing the cheap tier. Lead with premium; the cheap tier is a price-objection tool, not your headline.
- Broad positioning while still small. Tight niche beats broad when you lack proof.
- One deliverable list that isn't reused as marketing angles.

## House note

For Weblyfe, the DWY offer is "the complete operating system for building a modern AI/no-code agency" → consistent 10-50k months. Keep Stripe links TEST-only in dev (see memory `feedback_stripe_test_links_only`). Pricing numbers above are the framework's examples, not Weblyfe's locked prices (see `project_instant_appie_beta_pricing`).