---
name: content-creation-and-marketing
description: B2B content creation, LinkedIn posts, blog writing, case studies, video scripts, email sequences, social media distribution, and content repurposing. Use when writing content, creating social posts, developing demand gen assets, or executing content campaigns.
---

# Content Creation & Marketing

Unified skill for creating and distributing high-converting B2B content across channels.

## When to Use

- Writing blog posts, LinkedIn posts, case studies
- Creating video scripts or webinar content
- Developing email nurture sequences
- Repurposing content across formats
- Planning content distribution

---

## Part 1: LinkedIn Content

### Post Formats That Work

**The Hook + Story + Lesson**
```
[Provocative hook - 1 line]

[Story - 3-5 lines]

[Lesson/takeaway - 2-3 lines]

[Call to action or question]
```

**The List Post**
```
[Number] things I learned about [topic]:

1. [Point] - [One line explanation]
2. [Point] - [One line explanation]
...

Which resonates most with you?
```

**The Contrarian Take**
```
Unpopular opinion: [Contrarian statement]

Here's why:

[3-4 supporting points]

Agree or disagree?
```

**Sharing a Win**
```
We just [achievement].

Here's what made the difference:

→ [Key factor 1]
→ [Key factor 2]
→ [Key factor 3]

The biggest lesson: [Insight]

What's working for you lately?
```

### LinkedIn Best Practices

| Element | Guideline |
|---------|-----------|
| **Frequency** | 3-5x per week |
| **Best times** | 7-8am, 12pm, 5-6pm (local) |
| **Best days** | Tuesday-Thursday |
| **First line** | Hook (shows in preview) |
| **Formatting** | Use line breaks liberally, 1-2 sentences per paragraph |
| **Engagement** | Reply to every comment within 1 hour |
| **Hashtags** | 3-5 max, end of post, mix broad/niche/industry |

---

## Part 2: Blog Content

### Blog Post Structure

```markdown
## [Title - Include primary keyword]

**Meta description**: [150-160 chars with keyword]

### Introduction (100-150 words)
- Hook: Start with pain point or surprising stat
- Context: Why this matters now
- Promise: What reader will learn

### Section 1: [H2 with keyword variation]
- Key point
- Supporting evidence
- Example or data

### Section 2: [H2]
- Key point
- Supporting evidence

### Conclusion
- Summarize key points
- Call to action

**Word count target**: 1,500-2,500 for SEO
```

### SEO Checklist

- [ ] Primary keyword in title (front-loaded)
- [ ] Primary keyword in URL slug
- [ ] Primary keyword in first 100 words
- [ ] Primary keyword in H1
- [ ] Secondary keywords in H2s
- [ ] Meta description (150-160 chars)
- [ ] Image alt text with keywords
- [ ] Internal links (2-3)
- [ ] External links (1-2 authoritative)
- [ ] Answers search intent
- [ ] Better than top 3 results

---

## Part 3: Case Studies

### Structure

```markdown
# [Customer Name]: [Headline Result]

## The Challenge
- Company background (1-2 sentences)
- Situation before (pain points)
- Why they needed to change

## The Solution
- Why they chose us
- Implementation overview
- Key features/services used

## The Results
- Quantified outcomes (3-5 metrics)
- Qualitative improvements
- Timeline to results

## Customer Quote
> "[Compelling testimonial]"
> — [Name], [Title] at [Company]

## Key Takeaways
1. [Lesson others can apply]
2. [Lesson others can apply]
```

### Metrics That Convert

| Category | Examples |
|----------|----------|
| **Revenue** | "Increased revenue by X%" |
| **Efficiency** | "Saved X hours per week" |
| **Performance** | "Improved conversion by X%" |
| **Scale** | "Scaled from X to Y users" |

---

## Part 4: Video Scripts

### Script Structure

```markdown
## [Video Title]
**Length**: [Target duration]
**Goal**: [What viewer should do/learn]

### HOOK (0:00-0:15)
[Attention-grabbing opening - question, stat, or bold claim]

### INTRO (0:15-0:30)
"Hey, I'm [Name]. Today I'm going to show you [promise]"

### MAIN CONTENT
**Point 1** (0:30-2:00)
[Key insight + example]

**Point 2** (2:00-3:30)
[Key insight + example]

**Point 3** (3:30-5:00)
[Key insight + example]

### CTA (5:00-5:30)
"If this was helpful, [subscribe/follow/download].
Next video, I'll cover [teaser]"
```

---

## Part 5: Email Sequences

### Sequence Types

| Type | Goal | Length |
|------|------|--------|
| Welcome | Onboard, build trust | 3-5 emails |
| Nurture | Educate, warm up | 5-10 emails |
| Re-engagement | Win back inactive | 3-5 emails |

### Email Formula

```
[Subject Line - Specific benefit or curiosity]

[Personal opener]

[Body - 1 pain point + 1 solution + 1 CTA]

[P.S. - Optional second CTA or social proof]
```

### Best Practices

- Personalize with recipient name/company
- One clear CTA per email
- Write short paragraphs (2-3 sentences)
- Use bullet points for scannability
- Test subject lines with A/B testing

---

## Part 6: Content Repurposing

### One Piece → Many Formats

```
Original: Long-form blog post (2000 words)
           ↓
├── LinkedIn carousel (10 slides)
├── Twitter/X thread (10 tweets)
├── Email newsletter summary
├── Short-form video script (2 min)
├── Podcast talking points
├── Infographic
└── Quote graphics (5-10)
```

### Repurposing Checklist

- [ ] Extract 3-5 key points
- [ ] Create quote graphics for each
- [ ] Write thread version (10 tweets)
- [ ] Design carousel (8-10 slides)
- [ ] Record short video (60-90 sec)
- [ ] Send newsletter adaptation

---

## Part 7: Content Distribution

### Channel Selection Matrix

| Channel | Best For | Content Types |
|---------|----------|---------------|
| LinkedIn | B2B, thought leadership | Posts, articles, carousels |
| Twitter/X | Tech, news, real-time | Threads, quick takes |
| Blog | SEO, long-form | Articles, guides |
| Newsletter | Retention, authority | Curated content, updates |
| YouTube | Deep dives, demos | Tutorials, webinars |

### Distribution Checklist

- [ ] Schedule for optimal times per platform
- [ ] Prepare 3-5 relevant hashtags
- [ ] Write platform-specific variations
- [ ] Create visual assets (images, graphics)
- [ ] Plan engagement responses
- [ ] Set up tracking/UTMs

---

## Quick Reference

| Content Type | Goal | Funnel Stage | Effort |
|--------------|------|--------------|--------|
| LinkedIn post | Engagement | Top | Low |
| Blog post | SEO, awareness | Top | Low |
| Case study | Social proof | Mid | Medium |
| Whitepaper | Lead gen | Mid | High |
| Video | Engagement | All | Medium |
| Webinar | Demand gen | Mid-Bottom | High |
| Email sequence | Nurture | All | Medium |

---

## Related Skills

| Need | Skill |
|------|-------|
| Strategic planning | content-strategy-and-planning |
| Brief creation | content-brief |
| SEO optimization | content-optimizer |
| AI search optimization | content-research |
| Technical writing | technical-blog-writing |
| Newsletter creation | newsletter |