---
name: content-draft
description: Draft social content, newsletters, or public-facing writing in [YOUR NAME]'s voice. Triggers on "write a post", "draft content", "social media".
---

# Content Draft

## Before Starting
1. Read `ABOUT ME/my-voice.md` — match energy exactly
2. Read `ABOUT ME/my-defaults.md` — content pillars, platform priorities, dos/don'ts
3. Check if brand guidelines exist (if writing for a client vs. personal brand)

## What to Ask (only if not clear)
- What platform?
- What topic?
- What's the goal (educate, sell, engage)?

## Platform Guidelines
- **Twitter/X** (primary): Short, punchy. Hook in first line. Thread-friendly. No hashtags.
- **TikTok captions**: Ultra casual, CTA-driven, emoji-friendly.
- **Instagram**: Visual content focus, stories, reels. Bold captions.
- **LinkedIn**: Slightly more polished but still bold. Story-driven.
- **Newsletter**: Conversational, value-packed, one clear takeaway.

## Content Pillars (always tie back to one)
1. TikTok Shop growth — how to grow, creator strategies, platform tips
2. Creator economy insights — trends, opportunities, evolution
3. E-commerce & DTC strategy — brand growth, organic content as growth engine

## Process
1. Draft 2-3 options with different angles
2. Each option should be scroll-stopping and bold
3. Include specific numbers/examples from real work when possible
4. Present all options for [YOUR NAME] to pick

## What NOT to Do
- No generic motivational fluff
- No corporate jargon
- No "In today's fast-paced world..." openers
- No hashtags (let content speak for itself)
- Don't be boring
- Don't be vague — specifics or nothing

## Save To
`OUTPUTS/` or `PROJECTS/{project}/docs/` — name format: `{platform}-draft-{topic}-{date}.md`