---
name: content-marketing-operations
description: >
  This skill operates the ongoing content marketing programme including production, publishing,
  and distribution. Use when executing the editorial calendar, producing blog posts, guides, or
  case studies, or distributing content across channels. Also consider when content backlog grows
  or publishing cadence slips. Suggest when demand gen campaigns lack fresh content assets.
department: marketing
agent: content-marketer
version: 1.0.0
complexity: medium
related-skills:
  - ../../../marketing/demand-gen-manager/content-engine-builder-marketing/SKILL.md
  - ../../../marketing/pr-communications-manager/thought-leadership-programme-runner/SKILL.md
triggers:
  - "blog post"
  - "content writing"
  - "blog-post-writer"
  - "write content"
  - "content strategy"
---

# content-marketing-operations

## Agent: Content Marketer

L3 content marketer (Nx) responsible for ongoing content production and distribution operations.

Department ethos: [ideal-marketing.md](../../../../departments/marketing/ideal-marketing.md)
Tool policy: [allowed-tools.yaml](../../../../allowed-tools.yaml)

## Skill Description

Operates the ongoing content marketing programme -- producing, editing, publishing, and distributing content assets on cadence to feed demand generation and nurture sequences.

## When to Use

- When the editorial calendar has upcoming pieces that need to move through the production pipeline.
- When demand gen campaigns require new blog posts, whitepapers, case studies, or email content.
- When publishing cadence has slipped and a backlog of drafts needs to be cleared.
- When content performance data indicates a topic or format is outperforming and warrants a follow-up series.

## Workflow

1. **Review editorial calendar**: Check the current week's editorial calendar for assigned pieces, due dates, and status. Apply the weekly production status model from [`references/framework.md`](references/framework.md) to identify at-risk and blocked pieces. Deliverable: weekly production status update.
2. **Brief and draft**: Write or coordinate drafts from briefs. Follow the style guide, incorporate SEO keywords using the SEO integration standards in [`references/framework.md`](references/framework.md), and align messaging to current positioning. Deliverable: completed first draft per brief.
3. **Edit and review**: Route drafts through editorial review for accuracy, tone, and brand consistency. Incorporate SME feedback on technical content. Deliverable: approved final draft.
4. **Publish and optimize**: Format content in the CMS and clear every check in the CMS publishing checklist in [`references/framework.md`](references/framework.md). Publish on schedule. Deliverable: live content with tracking in place.
5. **Distribute across channels**: Execute distribution steps in sequence from [`references/framework.md`](references/framework.md). Apply the repurposing matrix to generate derivative assets from long-form content. Deliverable: distribution confirmation with channel-specific links.

## Anti-Patterns

- **Publishing without distribution**: Hitting publish and moving to the next piece without executing the distribution plan. *Why*: organic discovery alone generates a fraction of potential reach; undistributed content is invisible content.
- **Ignoring performance feedback**: Producing content on schedule without reviewing what previous pieces actually generated in traffic, leads, or engagement. *Why*: a production engine that ignores performance data optimizes for output, not outcomes.
- **Style guide drift**: Writing in inconsistent voice, tone, or terminology across pieces. *Why*: inconsistency erodes brand trust and confuses buyers who encounter multiple content pieces in their journey.

## Output

**On success**: Produces published content assets on cadence with tracking in place, distributed across all planned channels, and logged in the content library. Weekly production status delivered to demand gen manager.

**On failure**: Report which pieces missed their publish date, what blocked production (SME availability, design bottleneck, approval delay), and propose revised timelines or scope adjustments to get back on cadence.

## Related Skills

- [`content-engine-builder-marketing`](../../../marketing/demand-gen-manager/content-engine-builder-marketing/SKILL.md) — Designs the production engine and editorial calendar that this skill executes against.
- [`thought-leadership-programme-runner`](../../../marketing/pr-communications-manager/thought-leadership-programme-runner/SKILL.md) — Produces executive bylines and thought leadership pieces that content operations may support or distribute.
- [`channel-signal-analyst`](../../../marketing/demand-gen-manager/channel-signal-analyst/SKILL.md) — Provides performance data on which content types and topics drive the most demand.