---
name: content-seo-strategy
description: Plan, create, audit, and improve SEO and content marketing. Use when Codex is asked about helpful content, Google Search, E-E-A-T, topic clusters, editorial calendars, landing pages, keyword intent, on-page SEO, technical SEO basics, content briefs, organic acquisition, or content performance.
---

# Content SEO Strategy

## Core Workflow

1. Identify audience, search intent, business goal, funnel stage, topical authority, and conversion path.
2. Prioritize helpful, original, people-first content that satisfies user needs and supports a real business outcome.
3. Build topic clusters around problems, use cases, comparisons, alternatives, proof, and decision support.
4. Write content briefs with query intent, audience, angle, outline, evidence, internal links, CTA, and success metric.
5. Optimize for crawlability and clarity: titles, headings, URLs, structured content, internal links, image alt text, and page experience.
6. Measure impressions, clicks, rankings, engagement, assisted conversions, lead quality, and content decay.

## Freshness Rule

For SEO-specific advice, verify current Google Search Central documentation or official Google Search Central blog updates when the user asks for "latest", algorithm-sensitive guidance, AI search visibility, indexing, structured data, or recovery from traffic drops. Avoid presenting third-party SEO speculation as fact.

## Content Standards

- Add experience, expertise, authority, and trust signals where they genuinely exist.
- Prefer original examples, data, screenshots, customer language, expert review, and first-hand insight.
- Avoid thin AI-generated summaries with no new value.
- Match CTA to intent; do not force a demo CTA on purely educational queries unless there is a soft conversion path.
- Keep content aligned with positioning and lifecycle strategy.

## Deliverable Shape

- Audience and intent
- Content angle and promise
- Outline or editorial plan
- SEO/on-page recommendations
- Evidence and trust signals
- CTA and conversion path
- Measurement plan

## References

- Read `references/content-seo-checklist.md` when planning, writing, or auditing content for organic acquisition.