---
name: content-writer
description: Write marketing content, blog posts, social media posts, and emails. Use when creating any written content for marketing or communication purposes.
---

# Content Writer Skill

When creating content, always follow this process:

## Before Writing

1. **Clarify context**: Target audience, tone, goal, platform
2. **Research first**: Use web search to check current trends and competitors
3. **Structure with hooks**: Every piece needs a compelling opening line
4. **Include a CTA**: Every piece of content should drive an action
5. **Format for platform**: LinkedIn posts are not blog posts are not email newsletters

## Output Formats

### Blog Post

- Title: SEO-optimized, under 60 characters
- Meta description: under 155 characters, drives clicks
- Structure: H2/H3 headings, scannable sections
- Length: 800-1500 words (unless specified otherwise)
- Include: Internal/external link suggestions
- End with: Clear CTA and summary

### LinkedIn Post

- Hook line: Pattern interrupt — make them stop scrolling
- Body: 3-5 short paragraphs with line breaks between each
- Tone: Conversational but substantive — no fluff, no corporate speak
- End with: Question or CTA to drive comments
- Hashtags: 3-5 relevant ones at the bottom
- Length: 1000-1500 characters for optimal engagement

### Email Newsletter

- Subject line: Under 50 characters, curiosity-driven
- Preview text: Complements the subject, adds context
- Opening: Personal, like writing to one person
- Value section: The meat — make it worth opening
- CTA: One clear action, not three competing ones
- Length: 300-500 words (people skim email)

### Twitter/X Thread

- Tweet 1: Standalone hook that makes sense without the thread
- Each tweet: One idea, self-contained but connected
- End: Summary + CTA
- Length: 5-10 tweets for most topics

## Writing Rules

- Lead with the insight, not the backstory
- Use specific numbers and examples over vague claims
- Write for scanners: short paragraphs, clear structure
- Cut every word that doesn't earn its place
- Match the person's voice if samples are provided
- No emojis in body text unless the person's style uses them
- No "In today's fast-paced world" or similar AI cliches
- No "game-changer", "paradigm shift", "synergy", or "leverage" (as a verb)

## Customization

Update this skill with your project-specific details:
- Add your brand voice guidelines
- Add your target audience personas
- Add your content pillars / topics
- Add links to your published content for voice matching