---
name: create-marketing-content
description: Create, rewrite, and diagnose evidence-based marketing content for articles, newsletters, social posts, brand accounts, case studies, thought leadership, and campaign copy. Use for 内容创作, 公众号文章, 品牌内容, 营销文案, 广告文案, 案例复盘, 内容重构, 去AI味, thought leadership, or adapting one source into multiple platform-native formats.
---

# Create Marketing Content

Turn real business knowledge into clear, useful, credible content. Optimize for reader progress before engagement.

## Workflow

1. Confirm the reader, awareness stage, publication surface, content job, desired action, voice, length, and facts that may be used.
2. Build a source ledger. Separate verified facts, attributed claims, practitioner experience, examples, opinions, and unknowns.
3. Define one core proposition and two or three supporting ideas. State what the reader can understand, decide, or execute afterward.
4. Select a structure that matches the job: tutorial, diagnosis, argument, case, comparison, checklist, story, or field note.
5. Open with a concrete tension, observation, decision, mistake, or outcome. Do not manufacture fear or curiosity.
6. Develop the argument with mechanism, evidence, examples, trade-offs, failure conditions, and next actions.
7. Create platform-native packaging only after the body can deliver the promise.
8. End with a useful synthesis, decision rule, checklist, or relevant next question. Keep calls to action natural and optional.
9. Edit for short sentences, precise verbs, varied rhythm, clear attribution, and removal of filler, repetition, cliché, and unsupported certainty.
10. Run an integrity check for claims, permissions, disclosure, privacy, copyright, sensitive categories, and platform rules.

## Route by need

- Read [references/structure-and-persuasion.md](references/structure-and-persuasion.md) to choose a structure and strengthen reasoning.
- Read [references/editorial-qa.md](references/editorial-qa.md) for rewriting, platform adaptation, and final review.
- For Xiaohongshu-specific search, titles, and account operations, use `$plan-xiaohongshu-growth` instead.

## Output modes

- **Create:** source ledger, angle, outline, final copy, headline options, and QA notes.
- **Rewrite:** preserve verified facts and intended voice; show the revised copy and material changes.
- **Diagnose:** identify reader, promise, evidence, structure, clarity, trust, and conversion problems before editing.
- **Repurpose:** preserve the proposition while rebuilding hook, length, format, and CTA for each platform.

## Guardrails

Do not fabricate cases, quotations, clients, results, urgency, authority, testimonials, or data. Avoid shame, identity threats, or anxiety as default persuasion. Do not imitate a living creator's signature voice or hide sponsorship and commercial intent.