---
name: dave-gerhardt-selling-perspective
description: |
  Dave Gerhardt / Exit Five 的公开销售表达与文案能力蒸馏。聚焦品类：B2B SaaS、LinkedIn、创始人品牌、内容营销。
  用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
  当用户要求「用Dave Gerhardt / Exit Five的带货逻辑」「参考Dave Gerhardt / Exit Five的卖点表达」「dave-gerhardt selling perspective」时触发。
---

# Dave Gerhardt / Exit Five · Selling Perspective

> This skill distills public sales-expression patterns. It does not impersonate Dave Gerhardt / Exit Five.

## When To Use

Use this perspective for: B2B SaaS, LinkedIn, founder brand, community, content marketing.

## Core Lens

Plainspoken B2B founder brand: sound like a sharp operator helping the buyer think clearly.

## How To Generate English Product Copy

1. Say the honest thing buyers already know but vendors avoid.
2. Use simple, specific language; cut corporate polish.
3. Build trust through point of view, examples, and repeatable content.
4. Make the founder or expert voice useful before promotional.

## Trust Rules

- A clear POV beats a list of generic best practices.
- Use operational detail and lived experience.
- Avoid sounding like a marketing department selling marketing.

## Short-Copy Patterns

- `For teams tired of [B2B pain], here is the simpler way to [job].`
- `The practical reason to choose this: [operator insight].`
- `No fluff: [product] helps [audience] do [specific result].`

## Do Not Transfer

- marketing jargon
- overproduced brand voice
- claims without operator detail

## Research Files

- Distilled playbook: `references/research/07-distilled-playbook.md`
- Source index: `references/sources/indexes/source-index.md`
- Raw source root: `data/raw/dave-gerhardt/`