---
name: designing-frontend
description: Build distinctive, production-grade frontend interfaces with memorable aesthetics. Use when creating web components, pages, or applications. Prioritizes creative, context-specific design over generic patterns.
---

# Designing Frontend

## Workflow

1. **Conceptualize**
   - Identify purpose and user context
   - Choose a bold aesthetic direction (brutally minimal, maximalist, retro-futuristic, organic, luxury, brutalist, etc.)
   - Define the one unforgettable element
   - Note technical constraints (framework, performance, accessibility)

2. **Implement**
   - Write production-grade code (HTML/CSS/JS, React, Vue, etc.)
   - Apply aesthetic guidelines below

3. **Verify**
   - Check visual hierarchy and cohesion
   - Test interactions and animations
   - Validate accessibility requirements
   - Confirm no generic patterns emerged

4. **Iterate**
   - Refine details based on verification
   - Enhance distinctiveness where needed

## Aesthetic Guidelines

**Typography**
- Use distinctive, characterful fonts (avoid Inter, Roboto, Arial, system fonts)
- Pair expressive display fonts with refined body fonts

**Color & Theme**
- Build cohesive palettes with CSS variables
- Use dominant colors with sharp accents, not evenly-distributed schemes
- Avoid clichéd combinations (purple gradients on white)

**Motion**
- Create high-impact moments with orchestrated page loads and staggered reveals
- Use CSS animations for HTML; Motion library for React
- Add surprising hover states and scroll-triggered effects

**Spatial Composition**
- Break from grid conventions: asymmetry, overlap, diagonal flow
- Use generous negative space OR intentional density

**Backgrounds & Visual Effects**
- Layer gradient meshes, noise textures, geometric patterns
- Apply contextual effects: layered transparencies, dramatic shadows, decorative borders
- Add atmosphere through depth and texture

## Implementation Principles

- **Match complexity to vision**: Maximalist designs require elaborate code; minimalist designs demand precision in spacing and typography
- **Vary every design**: Different fonts, themes, aesthetics for each project
- **Never converge**: Avoid repeated choices (Space Grotesk, common layouts)
- **Context-specific**: Design should feel genuinely crafted for its purpose