---
user-invocable: true
name: ecommerce-conversion-friction
description: Identifies friction reducing e-commerce conversion rates.
---

# Evaluate:

- unnecessary decisions
- excessive form fields
- confusing navigation
- unclear CTAs
- interruptions

---

# Flag CRITICAL if:

- user cannot easily purchase
- CTA unclear
- checkout confusing

---

# Output:

Conversion friction score: 1–10  
Revenue impact assessment  
Fix priority list