---
user-invocable: true
name: ecommerce-cta-optimization
description: Reviews CTA placement, visibility, and effectiveness in e-commerce interfaces.
---

# Evaluate:

## 1. CTA visibility

Primary CTA must be immediately visible.

Users should never need to search for add-to-cart.

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## 2. CTA visual dominance

Primary CTA must be visually dominant over secondary actions.

Avoid competing CTAs.

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## 3. CTA placement

Preferred locations:

- bottom of screen
- sticky footer
- directly below product info

Avoid:

- top placement
- hidden CTAs

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## 4. CTA clarity

Use explicit labels:

GOOD:
"Add to Cart"

BAD:
"Continue"

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## 5. CTA repetition

Repeat CTA after long content.

Users should never scroll far to access CTA.

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# Output

CTA effectiveness score: 1–10  
Placement issues  
Visibility issues  
Conversion impact