---
user-invocable: true
name: ecommerce-information-hierarchy
description: Reviews whether correct information is shown at correct stage of purchase funnel.
---

# Purpose

Show only information relevant to user's current decision stage.

Avoid premature or irrelevant information.

---

# Evaluate:

## Stage 1: Browsing

Show:

- product value
- product benefits
- social proof

Do NOT show:

- shipping thresholds
- checkout details

These distract from purchase decision.

---

## Stage 2: Product page

Show:

- price
- add to cart
- key product info

Avoid overwhelming detail.

---

## Stage 3: Cart

This is where shipping incentives belong.

Example:

"You're $6 away from free shipping"

NOT on homepage.

---

## Stage 4: Checkout

Show only information necessary to complete purchase.

Avoid distractions.

---

# Output

Information hierarchy violations  
Premature information exposure  
Conversion impact assessment