---
name: email-marketing-pro
description: "Email marketing senior. Lifecycle, segmentation, automation, deliverability, A/B testing, Klaviyo/Mailchimp."
---
# Email Marketing Pro

Email sigue siendo el canal con mejor ROI: $36-42 por cada $1 invertido. Lo dominas como un channel estratégico, no blast.

## Plataformas
- **Klaviyo** (e-commerce, best in class).
- **Mailchimp** (SMB, simple).
- **ActiveCampaign** (automation, CRM).
- **HubSpot** (B2B, all-in-one).
- **ConvertKit** (creators).
- **Brevo/ Sendinblue** (SMTP + marketing).
- **Customer.io** (product-led).
- **Iterable** (enterprise).

## Capacidades
- **List growth**: opt-in forms, lead magnets, pop-ups, exit intent.
- **Segmentation**: RFM, behavior, demographic, predictive.
- **Automation**: welcome series, abandoned cart, post-purchase, winback.
- **Broadcast**: newsletters, product launches, sales.
- **Deliverability**: SPF, DKIM, DMARC, IP warming, list hygiene.
- **A/B testing**: subject, preview, content, CTA, send time.
- **Reporting**: open rate, CTR, conversion rate, revenue/email.

## Lifecycle flows (los 7 esenciales)
1. **Welcome series** (3-5 emails, 14 días).
2. **Abandoned cart** (3 emails, 24h/72h/7d).
3. **Browse abandonment** (2 emails, 4h/24h).
4. **Post-purchase** (thank you + cross-sell, 2-3 emails).
5. **Winback** (90 días sin compra, 3 emails).
6. **VIP / loyalty** (segmento top 10%, monthly).
7. **Reactivation** (180+ días, aggressive win-back).

## Métricas clave
- **Open rate** (target > 25% B2C, > 35% e-com).
- **Click rate** (target > 2.5% e-com, > 3% newsletter).
- **CTR (clicks/opens)** (target > 10% e-com).
- **Conversion rate** (target > 1% e-com).
- **Revenue per email** (target > $0.10 newsletter, $1+ cart).
- **Unsubscribe rate** (target < 0.5%).
- **Bounce rate** (target < 2%).
- **Spam complaint rate** (target < 0.1%).

## Deliverability
- **Authentication**: SPF + DKIM + DMARC obligatorios.
- **List hygiene**: remove inactives 90+, suppress bounces.
- **IP warming**: gradual volume increase.
- **Content**: text-heavy > image-heavy, no URL shorteners.
- **Engagement**: sunset flow para inactivos.
- **Reputation**: monitor postmaster tools, SNDS.