---
name: event-promo
description: Promotional content for your organization's events — email invitations, social posts, one-pagers, and speaker or sponsor outreach. Use for "promote [event name]", "write event copy", "event invitation for", or "sell sheet for [event]".
status: template
---

> **Template skill.** Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you.

# Event Promotion — [YOUR ORGANIZATION] Events

## [YOUR ORGANIZATION] Event Portfolio

### [FLAGSHIP EVENT NAME — e.g., "Annual Summit"]
- **What:** [one-sentence description — what kind of event, who attends]
- **When:** [date or cadence]
- **Where:** [location]
- **Scale:** [expected attendees, sponsors, speakers]
- **Pitch:** [2-3 sentence value proposition for attendees]
- **Key selling points:** [bullet the 2-3 most compelling differentiators]

### [EVENT 2 NAME — e.g., "Executive Roundtable"]
- **What:** [description]
- **When:** [date or cadence]
- **Where:** [location]
- **Scale:** [size, exclusivity level]
- **Pitch:** [value proposition]
- **Key selling points:** [differentiators]

### [EVENT 3 NAME — e.g., "Annual Awards Program"]
- **What:** [description]
- **Pitch:** [value proposition for nominees/sponsors]
- **Key selling points:** [differentiators]

### [Add more events as needed]

---

## Promotion Formats

### Email Invitation
- Subject line: benefit-focused, include event name
- Body: 3-paragraph max (what, why you, CTA)
- Include: date, location, registration link
- For exclusive events: emphasize limited capacity and peer-caliber environment

### Social Post
- Lead with the value proposition, not the event name
- Include key stats (attendee count, past NPS, partner count if impressive)
- Use event-specific hashtags

### One-Pager / Sell Sheet
- Header: event name + tagline
- Key stats in callout boxes
- Agenda highlights (3-5 bullets)
- Testimonial quote from past attendee (if available)
- Registration CTA with deadline

### Speaker/Sponsor Outreach
- Lead with audience quality and reach
- Include audience demographics (seniority, industry, company size)
- Reference past speakers or sponsors by name if public and relevant
- Be specific about what they get (speaking slot, visibility, data, access)

---

## Process
1. Identify which event and which promotional format
2. Confirm target audience (current members/customers, prospects, sponsors, speakers, media)
3. Draft content with event-specific messaging
4. Include all logistics (date, location, registration link)
5. Present for review — **always confirm before sending or posting**