---
name: video-marketing
description: When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
  Use when: The executive requests execution of this domain.
  Skip when: The task is outside the scope of this module.
metadata:
  version: 1.0.1
---


> [!IMPORTANT]
> **GFV-Adapted Skill** — This skill runs within the GetFresh Ventures infrastructure. Follow these conventions.

### GFV Infrastructure Integration

**Credentials** — Never use `.env` files. All secrets live in macOS Keychain:
```bash
security find-generic-password -s "<service>" -a "<account>" -w
```
Check `~/Documents/Code/gfv-brain/scripts/pil_config.py` for service mappings.

**Data Sources** — Before querying external APIs, check PIL first:
- `search_pil` / `smart_search` / `vector_search` MCP tools (491K+ embeddings, 81K entities)
- Supabase tables: `entity_embeddings`, `ont_entities`, `ont_facts`
- Local SQLite: WhatsApp (59K msgs), Slack (2.5K msgs), `gfv_memory.db`

**Output** — Save results to `~/Documents/Code/gfv-brain/` or PIL via Supabase. Never send external messages (email, Slack, WhatsApp) without the Executive's explicit "send it" approval.

**Active Clients**:
- **GetFresh Ventures** — Venture studio: getfreshventures.com

---



# Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:
1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
2. **Goal**: Awareness, consideration, conversion, education
3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

## Short-Form vs Long-Form

| Format | Length | Use | Platforms |
|--------|--------|-----|-----------|
| **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts |
| **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |

**Optimal short-form length**: 31–60 seconds for higher completion rates.

## Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

| Hook Type | Example |
|-----------|---------|
| **Story-driven** | "Three months ago, I had zero subscribers..." |
| **Contrarian** | "Everyone says X. Here's why they're wrong." |
| **Question** | "Why do 90% of startups fail at this?" |
| **Result-focused** | "I went from 0 to 10K in 30 days. Here's how." |

## Script Structure (Short-Form)

**Hook (0–3 sec)** → **Problem (3–15 sec)** → **Solution (15–45 sec)** → **CTA (final 5 sec)**

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

## Platform-Specific Hooks

| Platform | Hook Length | Notes |
|----------|-------------|-------|
| **TikTok** | 2 seconds | High energy; 4,000-char captions for SEO |
| **Instagram Reels** | 3 seconds | Polished aesthetics; penalizes TikTok watermarks |
| **YouTube Shorts** | 3–5 seconds | Searchable titles; keyword-rich descriptions |

## UGC-Style Content

- **Authenticity > polish**: UGC-style generates 50%+ of engagement
- **Trust**: 86% of consumers trust brands publishing UGC more than polished ads

## Long-Form Script Structure

- **Hook** (0–30 sec): Promise; why watch
- **Intro** (30–60 sec): Context; what you'll cover
- **Body**: Sections with clear transitions
- **CTA**: Subscribe; link; next step
- **Outro**: Recap; repeat CTA

## Output Format

- **Format** (short vs long) recommendation
- **Hook** options (2–3 variants)
- **Script** (timestamped if long-form)
- **CTA** placement
- **Platform** optimization notes

## Related Skills

- **tiktok-captions**: TikTok caption, video specs, script
- **tiktok-ads**: TikTok ad creative
- **content-marketing**: Video as content format; repurposing
- **youtube-seo**: YouTube SEO, description, thumbnail (platform skill)
- **video-optimization**: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube



## When to Trigger
- When requested by the Executive.
- When the task aligns with the core competency of this skill.

## When to Skip
- When the data or answers already exist in the PIL memory bus.
- When the task requires physical intervention or manual approval before drafting.

## GFV Integration
**Credentials** — Never use `.env` files. All secrets live in macOS Keychain:
`security find-generic-password -s "<service>" -a "<account>" -w`
**Data Sources** — Before querying external APIs, check PIL first (`search_pil`, `gfv_memory.db`).
**Output** — Save results to `~/Documents/Code/gfv-brain/`. Never send external messages without the Executive`s explicit "send it" approval.

## Anti-Patterns
- **Summarizing instead of resolving**: Do not just summarize what needs to be done. Do the work.
- **Bypassing the Gate**: Do not execute risky actions without human-in-the-loop validation.

## References
- **GFV Standard**: GetFresh Ventures Growth by Design CEO AI Kit Architecture

<verification_gate>
# Delivery Gate

STOP AND VERIFY BEFORE DECLARING THIS TASK COMPLETE.

1. Did you verify that the execution meets all documented requirements safely?
2. Ensure you have not bypassed any "requires_human_approval" constraints.
</verification_gate>

<!-- Original Community Author: kostja94 -->

---

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>
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