---
name: local-seo
description: When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
  Use when: The executive requests execution of this domain.
  Skip when: The task is outside the scope of this module.
metadata:
  version: 1.0.1
---


> [!IMPORTANT]
> **GFV-Adapted Skill** — This skill runs within the GetFresh Ventures infrastructure. Follow these conventions.

### GFV Infrastructure Integration

**Credentials** — Never use `.env` files. All secrets live in macOS Keychain:
```bash
security find-generic-password -s "<service>" -a "<account>" -w
```
Check `~/Documents/Code/gfv-brain/scripts/pil_config.py` for service mappings.

**Data Sources** — Before querying external APIs, check PIL first:
- `search_pil` / `smart_search` / `vector_search` MCP tools (491K+ embeddings, 81K entities)
- Supabase tables: `entity_embeddings`, `ont_entities`, `ont_facts`
- Local SQLite: WhatsApp (59K msgs), Slack (2.5K msgs), `gfv_memory.db`

**Output** — Save results to `~/Documents/Code/gfv-brain/` or PIL via Supabase. Never send external messages (email, Slack, WhatsApp) without the Executive's explicit "send it" approval.

**Active Clients**:
- **GetFresh Ventures** — Venture studio: getfreshventures.com

---



# SEO: Local

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 4 (Audience), 5 (Website).

Identify:
1. **Business type**: Storefront vs service-area
2. **Location**: Single or multiple
3. **Current listings**: Existing GBP, directories

## NAP Consistency

**NAP** = Name, Address, Phone. Critical for local rankings.

| Rule | Guideline |
|------|-----------|
| **Exact match** | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| **Fix first** | Audit and fix inconsistencies before adding new citations |
| **Tools** | BrightLocal, Whitespark, Moz Local for audit |

## Google Business Profile

| Element | Guideline |
|---------|-----------|
| **Address** | Physical address; no P.O. boxes |
| **Description** | 750 chars; primary keywords in first 100 |
| **Hours** | Accurate; seasonal availability |
| **Category** | Primary category matches business type |
| **Service-area** | Hide address if no storefront; define service areas |

## Citation Building

**Targeted precision** over submitting to every directory.

**Priority order**:
1. Google Business Profile
2. Apple Maps
3. Yelp, Bing Places, Facebook
4. Better Business Bureau, Foursquare, Nextdoor
5. Niche directories (Healthgrades, Angi, etc.)

## Citation Audit

- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories

Fix before adding; compounding errors harm rankings.

## Output Format

- **NAP** (exact format for consistency)
- **GBP** optimization checklist
- **Citation** priority list
- **Audit** findings (if applicable)

## Related Skills

- **geo**: GEO for AI search; local + AI overlap
- **localization-strategy**: Multilingual; local + i18n
- **directory-submission**: Directory listings; different from local citations



## When to Trigger
- When requested by the Executive.
- When the task aligns with the core competency of this skill.

## When to Skip
- When the data or answers already exist in the PIL memory bus.
- When the task requires physical intervention or manual approval before drafting.

## GFV Integration
**Credentials** — Never use `.env` files. All secrets live in macOS Keychain:
`security find-generic-password -s "<service>" -a "<account>" -w`
**Data Sources** — Before querying external APIs, check PIL first (`search_pil`, `gfv_memory.db`).
**Output** — Save results to `~/Documents/Code/gfv-brain/`. Never send external messages without the Executive`s explicit "send it" approval.

## Anti-Patterns
- **Summarizing instead of resolving**: Do not just summarize what needs to be done. Do the work.
- **Bypassing the Gate**: Do not execute risky actions without human-in-the-loop validation.

## References
- **GFV Standard**: GetFresh Ventures Growth by Design CEO AI Kit Architecture

<verification_gate>
# Delivery Gate

STOP AND VERIFY BEFORE DECLARING THIS TASK COMPLETE.

1. Did you verify that the execution meets all documented requirements safely?
2. Ensure you have not bypassed any "requires_human_approval" constraints.
</verification_gate>

<!-- Original Community Author: kostja94 -->

---

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>
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>
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