--- name: gingiris-launch description: "🇺🇸 AI Product Global Launch Playbook — Battle-tested strategies from viral products like Manus & Devin. Complete Product Hunt launch SOP, KOL outreach, UGC growth tactics.\n \n 🇨🇳 AI产品全球发布行动指南 — 基于 Manus、Devin 等现象级产品的实战复盘。包含完整的 Product Hunt 发布 SOP、KOL 合作、UGC 增长策略。\n \n 🇯🇵 AIプロダクトグローバルローンチガイド — Manus、Devinなどのバイラル製品の実戦経験に基づく。Product Hunt発売SOP、KOLアウトリーチ、UGC成長戦略を含む。\n \n 🇰🇷 AI 제품 글로벌 런칭 플레이북 — Manus, Devin 등 바이럴 제품의 실전 경험 기반. Product Hunt 런칭 SOP, KOL 협업, UGC 성장 전략 포함.\n \n Triggers: \"product launch\" | \"Product Hunt\" | \"PH launch\" | \"KOL outreach\" | \"influencer marketing\" | \"UGC growth\" | \"Reddit marketing\" | \"go global\" | \"出海运营\" | \"产品发布\"" --- # AI 产品全球发布行动指南 > 🌍 **Language / 语言**: [中文](#中文版) | [English](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/README.md) | [日本語](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/README.md) | [한국어](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/README.md) --- ## 中文版 > 作者：Iris (生姜iris) | 版本：Final v7.0 (2026年2月) ### 核心原则 - **用户至上，始于价值** — 所有内容和渠道策略都以为目标用户创造真实价值为出发点 - **内容为王，渠道为后** — 高质量的内容是传播的根本，渠道只是放大器 - **全球化思维，本土化执行** — 保持全球一致品牌形象，针对不同市场本土化调整 - **只要活人，不要僵尸** — 预算集中投入极少数有价值的关键节点，而非撒胡椒面 ### 总体时间线 | 阶段 | 时间节点 | 核心里程碑 | |:---|:---|:---| | 战略准备期 | L-6周 | 确定目标、ICP、价值主张、关键词、预算 | | 物料制作期 | L-5周至L-4周 | 官网优化、品牌视频、Feature视频 | | 合作锁定期 | L-4周至L-3周 | KOL筛选、UGC招募、媒体沟通 | | 内容准备期 | L-3周至L-2周 | KOL内容包、UGC脚本、Reddit策略 | | 最终确认期 | L-2周至L-1周 | 草稿确认、发布时间锁定 | | 🚀 **产品发布** | Launch Day | Launch Week Day 1-5 | | 势能积累期 | L+1周至+4周 | 持续运营，积累势能 | | 🎯 **PH发布** | PH Day | 24小时作战计划 | ### 详细指南（中文） | 主题 | 文件 | |:---|:---| | 核心策略与案例 | [references/strategy.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/strategy.md) | | 准备阶段 SOP | [references/preparation.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/preparation.md) | | Product Launch | [references/product-launch.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/product-launch.md) | | Product Hunt 发布 | [references/ph-launch.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/ph-launch.md) | | 渠道内容模板 | [references/templates.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/templates.md) | | 工具箱 | [references/tools.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/tools.md) | | 预算分配 | [references/budget.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/budget.md) | --- ## Quick Navigation (All Languages) | 🇨🇳 中文 | 🇺🇸 English | 🇯🇵 日本語 | 🇰🇷 한국어 | |:---|:---|:---|:---| | [核心策略](https://github.com/Gingiris/gingiris-launch/blob/main/references/strategy.md) | [Core Strategy](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/strategy.md) | [コア戦略](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/strategy.md) | [핵심 전략](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/strategy.md) | | [准备阶段](https://github.com/Gingiris/gingiris-launch/blob/main/references/preparation.md) | [Preparation](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/preparation.md) | [準備段階](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/preparation.md) | [준비 단계](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/preparation.md) | | [产品发布](https://github.com/Gingiris/gingiris-launch/blob/main/references/product-launch.md) | [Product Launch](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/product-launch.md) | [製品ローンチ](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/product-launch.md) | [제품 출시](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/product-launch.md) | | [PH发布](https://github.com/Gingiris/gingiris-launch/blob/main/references/ph-launch.md) | [PH Launch](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/ph-launch.md) | [PHローンチ](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/ph-launch.md) | [PH 출시](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/ph-launch.md) | | [内容模板](https://github.com/Gingiris/gingiris-launch/blob/main/references/templates.md) | [Templates](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/templates.md) | [テンプレート](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/templates.md) | [템플릿](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/templates.md) | | [工具箱](https://github.com/Gingiris/gingiris-launch/blob/main/references/tools.md) | [Tools](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/tools.md) | [ツール](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/tools.md) | [도구](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/tools.md) |