---
name: gmb-local-seo
description: Optimize Google Business Profile (GMB) listings, local search keywords, and customer review response strategies.
argument-hint: "<business_name> <location_city> <service_category>"
risk_level: LOW
rule_type: commercial
---

# Google Business Profile & Local SEO Optimizer

Optimizes Google Maps listings and local search rankings for offline businesses and branches in Indonesia.

## Local SEO Checklist
1. **NAP Consistency (Name, Address, Phone)**: Ensure identical address styling across Google Maps, website footer, and social bios.
2. **Geo-Targeted Keywords**: Insert location terms into category descriptions (e.g. *"South Jakarta Trendy Coffee Cafe"*).
3. **Customer Review Response Protocol**: Reply to positive reviews within 24 hours and handle negative reviews with escalation contacts.

## Optimization Steps
* **Category & attributes**: select the most specific primary category (not a generic one); fill in attributes (ownership verification, business hours, facilities).
* **Photos**: at least 10 quality photos (facade, interior, menu/products, activities); update 1-2x/month; use locally geotagged photos.
* **Posts**: 1-2 posts/week (promos, events, behind-the-scenes) — listing activity affects ranking snapshots.
* **Q&A**: answer public questions yourself to prevent inaccurate info from other users.
* **Reviews**: reply to all reviews; for negative reviews → respond professionally + offer an offline resolution (phone/WhatsApp), never argue in public.

## Scope & Safety
* **Use for**: offline businesses/brick-and-mortar stores, multi-branch operations, local services.
* **Do not use for**: submitting false data (fictitious addresses, PO boxes as locations), fake/paid reviews, or keyword spam — Google penalties (suspended listing) & risk under Law No. 8/1999.
* **Consistency**: when business hours change (public holidays) → update the listing + website at the same time.

## Worked Example
Input: `business: "Kopi Senja" / city: "Bandung" / category: "cafe"`
Actions: primary category "Coffee Shop"; description: *"Specialty coffee shop in Bandung — locally roasted beans, free Wi-Fi, great for remote work"*; uniform NAP (Jl. Dago No. 12, 022-123456); upload 15 photos; weekly posts; reply to 4-5⭐ reviews with *"Thank you! Glad the coffee hit the spot 😊"*; 1⭐ review → *"We apologize for your experience — please contact +62 812-xxxx via WhatsApp so we can follow up directly."*