---
name: growth-strategy-orchestration
description: Coordinate sales and marketing strategy across positioning, ICP, funnel, pipeline, channels, lifecycle, analytics, experiments, and revenue operations. Use when Codex is asked to create a GTM plan, growth strategy, launch plan, revenue plan, marketing/sales operating system, funnel audit, or cross-functional sales-and-marketing program.
---

# Growth Strategy Orchestration

## Core Workflow

1. Define the business model, offer, market category, target segment, price point, sales motion, buying cycle, and growth goal.
2. Clarify the ICP and buying committee before choosing channels or tactics.
3. Map the funnel from audience to revenue: awareness, demand capture, conversion, sales process, onboarding, expansion, retention, and advocacy.
4. Select the smallest useful set of specialized skills for the work.
5. Set outcome metrics, leading indicators, owner, cadence, experiment backlog, and decision rules.
6. Produce an operating plan with assumptions, dependencies, risks, and validation steps.

## Cross-Skill Support

- Use `product-brainstorming-planning` before this skill when the offer, audience, or business idea is still ambiguous.
- Use `customer-research-validation` when ICP, pain, demand, buying process, or message-market fit needs customer evidence.
- Use `competitive-market-research` when positioning, pricing, market entry, content strategy, sales battlecards, or campaign angles depend on current market evidence.
- Use `experiment-design-validation` when growth, funnel, pricing, offer, landing-page, lifecycle, or paid-media hypotheses need explicit metrics and decision rules.
- Use `pricing-packaging-strategy` when price, packaging, tiers, freemium, usage-based models, trials, discounts, or pricing experiments materially affect growth.
- Use `accessibility-inclusive-design` when conversion, onboarding, forms, landing pages, or product adoption depend on accessible and inclusive UX.
- Use `product-analytics-instrumentation` when acquisition, activation, onboarding, retention, referral, or conversion instrumentation needs event taxonomy or product telemetry.
- Use `qa-test-strategy` when campaign, landing-page, funnel, CRM, email, or analytics changes need acceptance tests and regression checks.
- Use `release-launch-readiness` when a launch, campaign rollout, pricing change, product announcement, or GTM milestone needs readiness gates and rollback/support planning.
- Use `concise-technical-writing` for sales copy drafts, campaign briefs, positioning summaries, outbound messages, reports, and executive updates that need to be direct.
- Use `visual-ui-ux-audit` when landing pages, signup flows, pricing pages, or campaign pages need visual conversion review.
- Use `react-next-performance-optimization` when website speed, Core Web Vitals, or landing-page performance affects acquisition.
- Use `skill-evaluation-iteration` when strengthening or forward-testing sales and marketing skills.

## Freshness Rule

Sales and marketing platforms change quickly. Verify current official documentation before making tactical claims about ad objectives, campaign settings, GA4 terminology, conversion-goal setup, email compliance, CRM feature behavior, or SEO guideline changes. Treat third-party playbooks as inputs, not authority.

## Skill Routing

- Use `marketing-positioning-strategy` for ICP, personas, value proposition, messaging, campaign strategy, and offer design.
- Use `sales-pipeline-management` for CRM stages, qualification, pipeline coverage, forecasting, and deal review.
- Use `sales-prospecting-outreach` for outbound prospecting, list building, sequences, and personalization.
- Use `sales-conversion-enablement` for discovery, demos, proposals, objections, negotiation, and enablement assets.
- Use `content-seo-strategy` for organic acquisition, helpful content, topic clusters, and landing pages.
- Use `paid-media-growth` for paid acquisition, campaign structure, creative testing, budget allocation, and conversion optimization.
- Use `lifecycle-crm-email` for nurture, onboarding, retention, segmentation, lead scoring, consent, and deliverability.
- Use `marketing-analytics-attribution` for measurement plans, GA4 events, conversion goals, dashboards, CAC/LTV, and attribution.
- Use `account-based-marketing` for named-account strategy, enterprise buying committees, 1:1 or 1:few campaigns, and sales-marketing plays.

## Output Contract

For broad growth work, return:

- Target customer and buying context
- Revenue goal and timeframe
- Funnel diagnosis or strategy
- Channel and motion choices
- Sales and marketing responsibilities
- Measurement plan
- 30/60/90-day action plan
- Risks, assumptions, and tests

## References

- Read `references/growth-strategy-checklist.md` when building or auditing a multi-channel sales and marketing strategy.