---
name: helix-mcp-craft-gtm
description: >
  Connect to and invoke the hosted CRAFT GTM MCP Server (8 Strategic GTM Execution Tools) at https://craft-gtm.gtmhelix.com/mcp (or web app at https://craft-gtm.gtmhelix.com/). 8 strategic B2B GTM execution tools powered by the CRAFT Framework (Character, Result, Artifact, Frame, Timeline). Created by Shashwat Ghosh, Co-Founder and Fractional CMO at Helix GTM Consulting.
license: MIT
metadata:
  author: shashwat-ghosh
  version: "2.2.23"
  mcp_endpoint: "https://craft-gtm.gtmhelix.com/mcp"
  web_app: "https://craft-gtm.gtmhelix.com/"
---

## Section 0 - Operating Principles

Read `references/operating-principles.md` and `references/plugin-specific-rules.md` before executing any workflow step. Preserve 100% deterministic calculation accuracy and never fabricate customer metrics, quotes, or URLs.

## 1. Hosted Streamable HTTP MCP Connection Details

- **Server Name**: `craft-gtm`
- **Streamable HTTP MCP Endpoint (No Auth Required)**: `https://craft-gtm.gtmhelix.com/mcp`
- **Interactive Browser Web App**: `https://craft-gtm.gtmhelix.com/`
- **GitHub Source**: `https://github.com/shashwatgtm/craft-gtm-mcp`
- **npm Package**: `@shashwatgtmalpha/craft-gtm-mcp`

### Quick CLI Registration Commands

- **Claude Code**: `claude mcp add --transport http craft-gtm https://craft-gtm.gtmhelix.com/mcp`
- **Gemini CLI / Google Antigravity**: Pre-configured in `gemini-extension.json` and `mcp_config.json` at `https://craft-gtm.gtmhelix.com/mcp`

## 2. Included Deterministic MCP Tools

- **pmf_scorecard: Evaluate Product-Market Fit across retention, satisfaction, unit economics, and NRR before scaling spend.**
- **launch_commander: Build tiered product and feature launch plans with milestones, owners, and demand targets.**
- **customer_interview_kit: Generate structured JTBD customer discovery and win/loss interview guides.**
- **retention_playbook: Design segment-specific churn prevention and NRR expansion playbooks.**
- **partner_architect: Structure channel, ecosystem, and co-sell partner programs.**
- **crisis_planner: Build GTM risk mitigation and pipeline recovery runbooks.**
- **competitive_intel: Generate battlecards, objection handlers, and competitive positioning traps.**
- **craft_gtm_analyzer: Audit and structure any GTM initiative using Character, Result, Artifact, Frame, and Timeline.**