---
name: identity-architect
description: Design your public persona as a strategic asset — define what you want to be known for in 3 years, reverse-engineer the content journey to get there, and track progress. Brand-voice is your sound. This is your IDENTITY.
---

# Identity Architect

Brand voice is how you sound. Identity is who you ARE in your audience's mind.

## When to Activate

- User says `/identity` or `/identity-architect`
- User asks "what should I be known for?"
- User asks "how do I build my personal brand?"

## Commands

### `/identity` — Design your identity strategy
### `/identity check` — Are you on track?
### `/identity pivot` — Redesign identity for a new direction

## Workflow

```
============================================
  Identity Architecture
============================================

--- Vision (3-year target) ---

When someone hears your name, they think:
  "{name} = the person who {unique_positioning}"

Target identity: "{one-sentence identity}"

--- Current State ---

Based on your content history, you're currently known for:
  "{current_perception based on topic frequency and framing}"

Gap: {how far current identity is from target}

--- Identity Blueprint ---

Pillar 1: {expertise_area}
  Content allocation: {percentage}%
  Key pieces to write: {list}
  Proof points needed: {original research, case studies, etc.}

Pillar 2: {perspective/philosophy}
  Content allocation: {percentage}%
  Key narrative: "{what you believe that others don't}"

Pillar 3: {personal element}
  Content allocation: {percentage}%
  Story elements: {experiences that make you relatable + credible}

--- 12-Month Identity Roadmap ---

Quarter 1: Establish {pillar_1}
  Key content: {list}
  Milestone: {what success looks like}

Quarter 2: Layer {pillar_2}
  Key content: {list}

Quarter 3: Deepen with {pillar_3}
  Key content: {list}

Quarter 4: Synthesize identity
  Key content: signature framework / book / course

--- Identity Metrics ---

Track monthly:
  [ ] Topic consistency (are you staying on-brand?)
  [ ] Association strength (do people mention you + your topic?)
  [ ] Authority signals (cited, invited, referenced?)

============================================
```

## Quality Gate

- [ ] Vision is specific and achievable
- [ ] Current state honestly assessed
- [ ] Roadmap is actionable with specific content pieces
- [ ] Identity pillars are balanced (expertise + perspective + personal)
- [ ] Metrics are trackable