---
name: improve-search-visibility-fix-writer
description: >-
  Step of the improve-search-visibility playbook: turns one ranked fix into paste-ready site copy or
  code with owner, risk and undo, and writes page briefs. Run improve-search-visibility instead; not
  for direct use.
version: 0.1.0
---

# fix-writer

**Reads:** `../improve-search-visibility/references/finished-fix-examples.md`, `../improve-search-visibility/references/gap-to-fix.md`, `../improve-search-visibility/references/prioritising.md`; `../improve-search-visibility/references/page-map.md`; the page map row the fix or brief comes from; the brand's voice; product records; the CMS and who ships (from intake). Claims are decided by the `claims-gate` skill (`../claims-gate/SKILL.md`), run over every finished fix in SKILL step 4 — this atom never decides a claim itself.

**Does:**
1. Write the change itself: the exact title/meta/H1/opening paragraph, Q&A block, markup, field values, robots line, listing text or drafted inclusion request — in the CMS's terms (where in Shopify / WordPress / Webflow it goes; markup as an edit to the theme's existing block with live values, never a second hard-coded block).
2. **Facts in the draft:** mark every sentence that states a fact with its source (a "Claims you may use" fact, a product record field, or [PROOF NEEDED]) so the claims gate can keep, rewrite or cut it. The live page supplies plain product facts only (name, price, size, listed ingredients, how to use) — re-read prices from it; ratings and review counts appear only as a "Claims you may use" fact, or in markup that mirrors reviews shown on the page. **The brand's own marketing lines are claims too** ("closes the loop", "self-improving", "growth outcomes" from the site, the kit description or value props): without sign-off they are cut or rewritten to plain facts, or shown as `[needs your sign-off: …]` — never pasted into fix copy as ready to publish. **No comparison table or outreach line about a rival** unless each cell comes from that rival's own page, read this run and cited; otherwise leave the rival out. Competitor facts come only from the competitor's own page, read this run and cited with its date — never from a list or a review site — and only if the human allows naming rivals.
3. **Two versions of every fix.** For the report's "What to do" section, plain words only: what changes and where, who does it and how long, why it's in the top five (the gap it closes, said as the buyer question it fixes — never a question id), how we'll know it worked. For the report's last section, "For whoever edits your site": the finished copy, field values or code and exactly where it goes, plus time to show, risk and undo.
4. **Page briefs** ("needed" rows of the page map, not counted in the five) to `search/briefs/<page-slug>.md` in the exact shape in `../improve-search-visibility/references/page-map.md` (make-content's brief input).

**Writes:** both versions into the report, the working copy into `search/fixes/<date>.md`; brief files. Briefs name the questions they answer in words, not ids.
**Never:** "add an FAQ", "improve E-E-A-T" or any instruction without the finished text; invented stats, prices, dates or reviews; FAQ markup promised as a rich result.