--- name: landing-page-converter description: Build high-converting landing pages and product sales pages using proven 10-section conversion frameworks. Includes Hero → Social Proof → Benefits → CTA flow for both lead capture and e-commerce pages. metadata: openclaw: requires: bins: [] env: [] tags: - landing-page - sales-page - conversion - copywriting - marketing - ecommerce - funnel keywords: - "landing page template" - "product page" - "high converting page" - "sales page generator" - "conversion framework" - "ecommerce template" - "lead capture page" examples: - "Create a landing page for a webinar signup" - "Build a product sales page for Shopify" - "Design a lead magnet capture page" - "Generate a high-conversion squeeze page" --- # Landing Page Converter Skill Convert any offer into a high-converting landing page or product page using the proven templates from the Jovan Industries conversion framework. ## The Two Templates ### 1. LANDING PAGE Template Used for: Lead magnets, email captures, webinar signups, free trials ``` ┌─────────────────────────────────────────────────────────┐ │ HERO SECTION │ │ ┌─────────────────────────────────────────────────┐ │ │ │ Main Headline (1 line, punchy, benefit-driven) │ │ │ └─────────────────────────────────────────────────┘ │ │ ┌─────────────────────────────────────────────────┐ │ │ │ Sub-headline (explain the main benefit) │ │ │ └─────────────────────────────────────────────────┘ │ │ ┌─────────────────────────────────────────────────┐ │ │ │ PRIMARY CTA BUTTON (big, contrasting color) │ │ │ └─────────────────────────────────────────────────┘ │ │ [Product/hero image] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ SOCIAL PROOF BAR │ │ "TRUSTED BY 10,000+ [理想Customers]" │ │ [Logo] [Logo] [Logo] [Logo] [Logo] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ PROBLEM SECTION │ │ "Struggling with [PAIN POINT]?" │ │ Describe the problem in customer's words │ │ [Image: person looking frustrated] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ AGITATION SECTION │ │ "Here's why [PAIN POINT] keeps getting worse..." │ │ Make the problem feel more urgent/painful │ │ [Image: problem escalation visuals] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ SOLUTION SECTION │ │ ┌─────────────────────────────────────────────────┐ │ │ │ "Introducing [PRODUCT NAME]" │ │ │ │ │ │ │ │ [Product image - large, clear] │ │ │ └─────────────────────────────────────────────────┘ │ │ List 3-5 key benefits (not features) │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ MECHANICS SECTION │ │ "How it works - 3 simple steps" │ │ Step 1 → Step 2 → Step 3 (with icons/images) │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ TESTIMONIALS SECTION │ │ [★ 5.0] "Changed my life..." │ │ - Name, Title │ │ [★ 5.0] "Best investment..." │ │ - Name, Title │ │ [★ 5.0] "Finally works..." │ │ - Name, Title │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ OFFER SECTION │ │ "Here's what you get:" │ │ ✓ [Benefit 1] │ │ ✓ [Benefit 2] │ │ ✓ [Benefit 3] │ │ + [Bonuses] │ │ [PRIMARY CTA BUTTON] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ RISK REVERSAL │ │ "Your protection:" │ │ ✓ [Risk Reversal 1 - usually money-back] │ │ ✓ [Risk Reversal 2] │ │ ✓ [Risk Reversal 3] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ FINAL CTA SECTION │ │ "Start [DESIRED ACTION] Today" │ │ [Countdown timer if scarcity] │ │ [PRIMARY CTA BUTTON] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ FOOTER │ │ [Links] [Privacy] [Terms] [Contact] │ └─────────────────────────────────────────────────────────┘ ``` ### 2. PRODUCT PAGE Template Used for: Direct product sales, e-commerce, digital products Build product pages EXCLUSIVELY using this 10-section flow from top to bottom: ``` ┌─────────────────────────────────────────────────────────┐ │ 1. NAV (Top Menu) │ │ [Logo] [Shop] [About] [Blog] [Contact] [Cart 🛒] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 2. BUYBOX (Hero Product Module) │ │ ┌─────────────────────┬───────────────────────────┐ │ │ │ │ ★★★★★ (128 reviews) │ │ │ │ [Product Image] │ PRODUCT NAME │ │ │ │ │ $XX.XX │ │ │ │ │ [Color: ▼] [Size: ▼] │ │ │ │ │ [ADD TO CART] │ │ │ │ │ [Buy Now] │ │ │ └─────────────────────┴───────────────────────────┘ │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 3. SOCIAL PROOF #1 (Testimonials Row 1) │ │ "⭐⭐⭐⭐⭐ Loved by 10,000+ customers" │ │ ┌─────────────┐ ┌─────────────┐ ┌─────────────┐ │ │ │ "Quote..." │ │ "Quote..." │ │ "Quote..." │ │ │ │ - Name │ │ - Name │ │ - Name │ │ │ │ [avatar] │ │ [avatar] │ │ [avatar] │ │ │ └─────────────┘ └─────────────┘ └─────────────┘ │ │ ↗ ↗ ↗ │ │ [FB] [TW] [IG] [PI] (share icons above) │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 4. SOCIAL PROOF #2 (More Proof / UGC) │ │ "Here's what real customers are sharing..." │ │ [Customer photo 1] [Customer photo 2] │ │ [Customer photo 3] [Customer photo 4] │ │ "Posted on Instagram/Twitter..." │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 5. BENEFITS (Icon-Bulleted List) │ │ ┌─────────────────────────────────────────────────┐ │ │ │ [icon] BENEFIT 1 │ │ │ │ Short description of this benefit │ │ │ ├─────────────────────────────────────────────────┤ │ │ │ [icon] BENEFIT 2 │ │ │ │ Short description of this benefit │ │ │ ├─────────────────────────────────────────────────┤ │ │ │ [icon] BENEFIT 3 │ │ │ │ Short description of this benefit │ │ │ ├─────────────────────────────────────────────────┤ │ │ │ [icon] BENEFIT 4 │ │ │ │ Short description of this benefit │ │ │ └─────────────────────────────────────────────────┘ │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 6. INGREDIENTS/MATERIALS (Specs Grid) │ │ "What's Inside / Product Specifications" │ │ ┌─────────────┬─────────────┬─────────────┐ │ │ │ [img] │ [img] │ [img] │ │ │ │ Label 1 │ Label 2 │ Label 3 │ │ │ │ ✓ Check │ ✓ Check │ ✓ Check │ │ │ └─────────────┴─────────────┴─────────────┘ │ │ [Full ingredient list + detailed specs] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 7. SOCIAL PROOF #3 (Video / Case Studies) │ │ [▶ Play Video] "See how it works" │ │ ┌─────────────────────────────────────────────────┐ │ │ │ "My Results After 30 Days" │ │ │ │ [Before] → [After] │ │ │ │ - Name, Location │ │ │ └─────────────────────────────────────────────────┘ │ │ [Influencer quote + handle] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 8. COMPARISON (Table) │ │ ┌───────────┬───────────┬───────────┐ │ │ │ OUR PRODUCT │ Competitor A │ Competitor B │ │ ├──────────────┼───────────┼───────────┼───────────┤ │ │ │ Feature 1 │ ✓ │ ✓ │ ✗ │ │ ├──────────────┼───────────┼───────────┼───────────┤ │ │ │ Feature 2 │ ✓ │ ✗ │ ✓ │ │ ├──────────────┼───────────┼───────────┼───────────┤ │ │ │ Price │ $XX │ $XX │ $XX │ │ ├──────────────┼───────────┼───────────┼───────────┤ │ │ │ Quality │ ★★★★★ │ ★★★ │ ★★ │ │ └──────────────┴───────────┴───────────┴───────────┘ │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 9. FAQ (Accordion) │ │ ▼ Question 1? │ │ Answer text here... │ │ ▶ Question 2? │ │ ▶ Question 3? │ │ ▶ Question 4? │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 10. CTA (Final Call-to-Action) │ │ ┌─────────────────────────────────────────────────┐ │ │ │ "Ready to experience [BENEFIT]?" │ │ │ │ │ │ │ │ [★ LARGE ADD TO CART BUTTON ★] │ │ │ │ │ │ │ │ 🛡️ Money-back guarantee │ 🚚 Free shipping │ │ │ │ 🔒 Secure checkout │ ⚡ Ships today │ │ │ └─────────────────────────────────────────────────┘ │ │ ────────────────────────────────────────────────── │ │ [Nav] [Shop] [About] [Contact] [Privacy] [Terms] │ └─────────────────────────────────────────────────────────┘ ``` ### Section Breakdown **1. NAV (Top Menu)** - Horizontal navigation bar - Logo on left - Menu links center (Shop, About, Blog, Contact) - Cart icon on right with item count badge **2. BUYBOX (Hero Product Module)** - Product image on left (large, clear) - Product name prominently displayed - Social proof callout ABOVE the product name (star rating + review count) - Price clearly visible - Variant selectors (color, size, quantity) - Primary CTA: "Add to Cart" - Secondary CTA: "Buy Now" **3. SOCIAL PROOF #1 (Testimonials Row 1)** - Trust headline ("Loved by X+ customers") - 3 testimonial cards in a row - Each: quote, star rating, customer name, avatar - Social share icons above the testimonials **4. SOCIAL PROOF #2 (More Proof / UGC)** - User-generated content section - Customer photos in grid layout - "Posted on Instagram/Twitter" attribution - More testimonials or social mentions **5. BENEFITS (Icon-Bulleted List)** - 4-6 benefits with icons - Short description under each bullet - Icons should match brand aesthetic **6. INGREDIENTS/MATERIALS (Specs Grid)** - Visual grid of key ingredients/materials - Images for each ingredient - Labels/checkmarks indicating what's included - Full ingredient list or specs table below **7. SOCIAL PROOF #3 (Video / Case Studies)** - Video modal trigger button ("Watch how it works") - Before/after case study with customer name + location - Influencer quote with social handle **8. COMPARISON (Table)** - Product vs alternatives comparison - Feature-by-feature with checkmarks/X marks - Price comparison column - Quality/rating comparison **9. FAQ (Accordion)** - Expandable/collapsible questions - Address common objections - 4-8 Q&A pairs with clear answers **10. CTA (Final Call-to-Action)** - Large, prominent "Add to Cart" button - Urgency headline - Trust badges (guarantee, shipping, security) - Footer navigation below (same as nav but simplified) ## How to Use This Skill ### Step 1: Gather Content Before building, collect: - Product/offer name - Target audience - Primary pain point you're solving - Key benefits (3-5) - Product features/specs - Price and offers - Testimonials (or placeholders) - Brand colors/fonts ### Step 2: Choose Template - **Landing Page**: Lead capture, webinar, free trial, email signup - **Product Page**: Direct product sale, e-commerce ### Step 3: Map Content to Template **For Landing Pages:** 1. Hero → Headline, subhead, CTA, hero image 2. Social Proof → Customer count, logos 3. Problem → Pain point in customer's words 4. Agitation → Why problem gets worse 5. Solution → Product intro + benefits 6. Mechanics → How it works (3 steps) 7. Testimonials → Social proof 8. Offer → What's included + bonuses 9. Risk Reversal → Guarantees 10. Final CTA → Urgency + button **For Product Pages (10-section flow):** 1. Nav → Top horizontal navigation bar with menu links, logo, cart icon 2. Buybox → Central product buy module: image left, title/pricing right, add-to-cart button, variant selectors. Ensure product name is clearly seen, with a social proof callout on top of it 3. Social Proof → First testimonials row: quotes, stars, avatars; social share icons above 4. Social Proof #2 → Second proof block: more testimonials or user-generated content feeds 5. Benefits → Icon-bulleted benefits list with short descriptions under each 6. Ingredients/Materials → Product ingredients or specs grid: images, labels, checkboxes 7. Social Proof #3 → Third proof area: video modal trigger, influencer quotes, or case studies 8. Comparison → Table comparing product vs alternatives: columns for features, pricing, checks 9. FAQ → Expandable questions list addressing common objections 10. CTA → Final urgent call-to-action: large button, guarantee badges, footer nav below ### Step 4: Output Format Output as: - **Figma-ready spec** - with exact copy, images needed, colors - **HTML structure** - semantic HTML with placeholder content - **Copy document** - just the text/headlines for your designer ## Conversion Principles ### Headline Formula - [Emotion] + [Specific Result] + [Timeframe] - Example: "Wake Up to Glowing Skin in 7 Days" ### CTA Button Rules - Use contrasting color from brand - Action verb + benefit: "Get My Free Guide" - Above the fold AND at bottom - Big, clickable (min 44px height) ### Social Proof Placement 1. Immediately after hero (logo bar) 2. Before offer section (testimonials) 3. Above the fold (star ratings) ### Risk Reversal Must-Haves - Money-back guarantee (时长) - "No questions asked" - Free shipping (if applicable) - "Secure checkout" ## Example: SoftEditSkin Product Page **Product**: Ceramide Night Cream **Price**: $48 **Pain Point**: Dry, irritated skin ``` HERO: - Headline: "Wake Up to Soft, Calm Skin" - Subhead: "The ceramide-rich cream that repairs your barrier overnight" - CTA: "Add to Cart - $48" - Image: Product shot with soft lighting QUICK OVERVIEW: - ✓ Repairs skin barrier - ✓ Deep hydration - ✓ Fragrance-free - ✓ Ships free BENEFITS: - ✓ Ceramide Complex - Locks in moisture for 24hr hydration - ✓ Shea Butter - Softens without greasiness - ✓ Niacinamide - Calms redness and irritation - ✓ Vitamin E - Fights free radicals HOW TO USE: 1. Apply to clean face nightly 2. Massage in upward strokes 3. Wake up with glowing skin TESTIMONIALS: - "My skin has never felt better" - Sarah M. - "Worth every penny" - Jessica L. FAQ: - "How long until I see results?" → "Most see improvement in 7 days" - "Is it for sensitive skin?" → "Yes, fragrance-free and hypoallergenic" ``` ## File Structure ``` landing-page-converter/ ├── SKILL.md # This file ├── templates/ │ ├── landing-page.html # Landing page HTML template │ └── product-page.html # Product page HTML template └── examples/ ├── softedit-skin.md # Example: product page └── tiny-edit.md # Example: landing page ```