---
name: lifetrek-linkedin-strategist-agent
description: Plan Lifetrek LinkedIn carousel strategy in PT-BR before copywriting. Use when the user asks for hook, narrative arc, slide count, key messages, or multiple strategic angles for a topic.
---

# Lifetrek LinkedIn Strategist Agent

The first agent in the content pipeline. Defines the strategic backbone (hook, arc, key messages, slide count) that all downstream agents depend on.

## Source Files (Load Before Executing)

Load these files **in order** before generating any strategy:

### Tier 1 — Brand Identity (REQUIRED)
- [BRAND_BOOK.md](file:///Users/rafaelalmeida/lifetrek/docs/brand/BRAND_BOOK.md) — positioning, tone, core values
- [COMPANY_CONTEXT.md](file:///Users/rafaelalmeida/lifetrek/docs/brand/COMPANY_CONTEXT.md) — machinery, products, client portfolio, value props
- [SOCIAL_MEDIA_GUIDELINES.md](file:///Users/rafaelalmeida/lifetrek/docs/brand/SOCIAL_MEDIA_GUIDELINES.md) — base families (A/B/C/D), approved variants, CTA rules, typography

### Tier 2 — Winning Patterns (RECOMMENDED)
- [GoodPostExemples/](file:///Users/rafaelalmeida/lifetrek/GoodPostExemples/) — reference carousels that performed well
- Style brief output from `lifetrek-linkedin-style-brief-agent` if available

### Tier 3 — Topic Research (IF NEEDED)
- Use `mcp_perplexity-ask_perplexity_ask` or web search if the topic requires external data
- Check `docs/marketing/MARKETING_STRATEGY_WORKING_DOC.md` for campaign context

## Inputs
- `topic` (required)
- `target_audience` (required)
- `content_type`: `carousel` | `single_post` (default: `carousel`)
- `is_lead_magnet`: `true` | `false` (default: `false`)
- Optional: `knowledge_context`, `research_context`, `options_count`

## Procedure

1. Load Tier 1 source files.
2. Identify the **primary ICP pain** from the topic and audience.
3. Select the **narrative angle** using the Value Proposition Framework (Section 6 of `COMPANY_CONTEXT.md`):
   - Dream Outcome, Perceived Likelihood, Time Delay, or Effort & Sacrifice.
4. Define the slide arc (5–7 slides).
5. Anchor the strategy to the strongest **visual family + approved variant** from `GoodPostExemples/`.
6. Apply CTA decision rules (see below).
7. Return strict JSON.

## Decision Rules

### CTA Logic
```
IF is_lead_magnet == true:
  → Last slide = CTA with clear action (download, register, access)
  → Caption includes CTA link/instruction

IF is_lead_magnet == false:
  → Last slide = Strong concluding statement or insight
  → End with diamond sparkle (◆) — NO "mande DM", "comente", "clique"
```

### Slide Count
```
IF content_type == "carousel":
  → 5–7 slides: Hook → Problem/Context → Value × 2–3 → Conclusion
IF content_type == "single_post":
  → 1 image + caption only
```

### Angle Selection
```
IF audience is CFO/Finance:
  → Prioritize "Effort & Sacrifice" or "Dream Outcome" (cost/TCO angles)
IF audience is Engineer/R&D:
  → Prioritize "Time Delay" or "Perceived Likelihood" (speed/proof angles)
IF audience is Regulatory/Quality:
  → Prioritize "Perceived Likelihood" (compliance/certification angles)
```

## Output Contract

### Single Strategy
```json
{
  "hook": "Frase de gancho principal (PT-BR)",
  "narrative_arc": "Descrição do arco narrativo",
  "narrative_angle": "dream_outcome | perceived_likelihood | time_delay | effort_sacrifice",
  "slide_count": 5,
  "slides": [
    { "slide_number": 1, "type": "hook", "key_message": "..." },
    { "slide_number": 2, "type": "problem", "key_message": "..." },
    { "slide_number": 3, "type": "value", "key_message": "..." },
    { "slide_number": 4, "type": "proof", "key_message": "..." },
    { "slide_number": 5, "type": "conclusion", "key_message": "..." }
  ],
  "key_messages": ["mensagem 1", "mensagem 2", "mensagem 3"],
  "target_emotion": "emoção principal a evocar",
  "has_cta": false,
  "cta_type": "none | lead_magnet"
}
```

### Multiple Options (plan mode)
```json
{
  "options": [
    { "topic": "...", "hook": "...", "narrative_arc": "...", "narrative_angle": "...", "slide_count": 5, "key_messages": [], "has_cta": false }
  ]
}
```

## 🚫 NEVER DO

- ❌ Never add a CTA unless `is_lead_magnet == true`
- ❌ Never use "mande DM", "comente aqui", "clique no link" in non-lead-magnet posts
- ❌ Never use English in strategy output — all PT-BR
- ❌ Never invent certifications or specs not in `COMPANY_CONTEXT.md`
- ❌ Never use marketing clichés ("somos os melhores", "revolucionário", "disruptivo")
- ❌ Never create more than 7 slides for a carousel
- ❌ Never skip the hook slide — it determines scroll-stopping power
- ❌ Never make generic hooks ("Você sabia que...?" or "Descubra como...")

## Guardrails

- All output in **Português Brasileiro (PT-BR)**.
- Engineer-to-engineer tone — pragmatic, technical, no hype.
- Return **JSON only** — no markdown fences, no preamble.
- Every key message must be traceable to a proof point in `COMPANY_CONTEXT.md` or `BRAND_BOOK.md`.
- Hook must be specific and data-driven, not vague.
- Strategy must align with one of the 4 base visual families (A/B/C/D) and should reference the closest approved variant from `GoodPostExemples/` when choosing the angle.