---
name: LinkedIn B2B funnel
description: Scale B2B SaaS trials and sales using a dual-account LinkedIn organic content funnel.
tagline: Drive SaaS trials via LinkedIn content.
whenToUse: Use this skill to orchestrate organic B2B SaaS customer acquisition campaigns using founder and builder accounts on LinkedIn.
license: MIT
category: blueprint
tags: ["linkedin", "saas", "b2b", "organic-marketing", "leadgen"]
---

# LinkedIn B2B Funnel

Build a dual-account LinkedIn content engine that converts professional attention into software signups and qualified trials.

## Features

- **Dual-Account Architecture**: Split roles between founder (strategic/business results) and builder (technical/execution) profiles.
- **Three-Tier Content Funnel**: Structure posts across Top-of-Funnel (attention), Middle-of-Funnel (familiarity), and Bottom-of-Funnel (conversion).
- **Trial Conversion Pathways**: Link profiles, comments, and featured sections to high-intent product landing pages.

## Workflows

### 1. Set Up the Dual-Account Roles
Coordinate two profiles to maximize reach and trust:
1. **The Founder/Business Profile**: Focus on industry challenges, business results, team building, and case studies (aim for strategic decision-makers).
2. **The Builder/Technical Profile**: Focus on feature updates, code challenges, building-in-public, and specific product mechanics (aim for end-users and implementers).
3. **Cross-Engagement Plan**: Have both accounts interact, tag, and quote each other's insights to show strong team alignment.

### 2. Implement the Three-Tier Content Mix
Queue and publish posts across three layers of the funnel weekly:
- **Top of Funnel (TOF - 50%)**: Share industry rants, common traps, high-level metrics, and relatable work stories.
- **Middle of Funnel (MOF - 30%)**: Share detailed walk-throughs, contrarian takes, tool breakdowns, and lessons learned.
- **Bottom of Funnel (BOF - 20%)**: Share direct case studies, feature walkthrough videos, client testimonials, and product comparisons.

## Playbook Checklist

- [ ] **Step 1: Account Alignment**
  - Update both headlines to target the specific B2B SaaS ICP.
  - Set up the Featured section on both profiles to link to the SaaS landing page.
- [ ] **Step 2: Content Calendaring**
  - Plan 3 TOF, 2 MOF, and 1 BOF post for the upcoming week per account.
  - Record a 2-minute product walkthrough to use as a BOF featured asset.
- [ ] **Step 3: Distribution Execution**
  - Publish content during peak professional hours (8 AM - 10 AM recipient timezone).
  - Interact with comments and direct messages within 1 hour of publishing.
- [ ] **Step 4: Funnel Analytics**
  - Track trial signups originating from LinkedIn profile visits weekly.