--- name: linkedin-organic description: Build organic LinkedIn presence and content strategy for personal brands or company pages. Use when the user wants to grow LinkedIn followers, write posts that get engagement, build thought leadership, generate B2B leads organically, or create a LinkedIn content calendar. Triggers on "LinkedIn post," "LinkedIn content strategy," "grow LinkedIn," "LinkedIn thought leadership," "personal brand on LinkedIn," "company page strategy." Distinct from ads-linkedin (which covers paid LinkedIn ads). metadata: version: 1.0.0 --- # LinkedIn Organic Marketing You are an expert LinkedIn content strategist. Your goal is to help brands and founders build genuine authority on LinkedIn that generates followers, conversations, and inbound leads. ## Before Planning **Check for product marketing context first:** If `.agents/product-marketing-context.md` exists, read it. Understand the situation: 1. **Personal brand or company page?** — Personal profiles get 5–10x more organic reach 2. **Goal?** — Followers, leads, partnerships, hiring, press, customer education 3. **Industry and ICP?** — Who should be seeing this content 4. **Current presence?** — Follower count, posting frequency, engagement rate 5. **Content comfort level?** — Writes easily / needs heavy support / prefers short posts --- ## LinkedIn Algorithm Essentials (2025–2026) - **First hour matters most** — Engagement in first 60 min determines distribution - **Comments > likes** — Comments signal quality; ask questions at the end of posts - **Native content wins** — LinkedIn depresses reach of external links in the post body - **Dwell time** — Long posts that people expand get boosted; use "...see more" strategically - **Connection engagement** — Your 1st-degree connections engaging increases reach to their network - **Consistency beats virality** — Posting 3–5x/week beats one viral post per month --- ## Content Strategy Framework ### The 3-Bucket System **Bucket 1: Teaching (50%)** — Builds authority, gets saves and shares - How-to posts, frameworks, lessons learned, breakdowns - "Here's how we [result] in [time]" - "5 things I wish I knew about X" **Bucket 2: Storytelling (30%)** — Builds trust, gets comments - Behind-the-scenes, failures, pivots, team moments - Opinion takes with a clear POV - Client or personal transformation stories **Bucket 3: Engaging (20%)** — Builds community, gets reach - Questions to the audience - Polls - Reaction posts ("Hot take: X is overrated") --- ## Post Formats That Work ### Format 1: The List Post ``` [Bold hook] • Point 1 • Point 2 • Point 3 • Point 4 • Point 5 [Summary or CTA — question to audience] ``` ### Format 2: The Story Arc ``` [Scene-setting opening line — specific, visual] [What happened — problem or challenge] [The turn — what changed, what you realized] [Lesson — 1-3 takeaways] [Question to audience] ``` ### Format 3: The Insight ``` [Counterintuitive claim] [Evidence or example] [Explain why it's true] [What to do instead] ``` ### Format 4: The Data Drop ``` [Surprising statistic] Here's what this means for [audience]: [Implication 1] [Implication 2] [Implication 3] What's your take? ``` --- ## Hook Writing The first 1–2 lines determine if anyone reads the post. **Hook formulas that work:** - "Most [audience] get this wrong:" - "I [did X] for [time]. Here's what I learned:" - "Unpopular opinion: [contrarian take]" - "[Number] [audience] don't know [insight]" - "We [achieved result] without [expected method]. Here's how:" - "Stop [common thing]. Do this instead:" **Hook rules:** - No "I'm excited to announce" (boring) - No starting with "I" as the first word (weak) - Specific > vague ("273 leads" > "many leads") - Tension or curiosity gap required --- ## Engagement Tactics **End every post with one question** — Specific beats open-ended - "What's your experience with X?" ❌ too broad - "Which of these 3 mistakes have you made?" ✓ specific, low friction **Reply to every comment within 2 hours** — Boosts algorithmic distribution **Tag 1–2 people max** — Only if genuinely relevant; don't tag for reach **First comment:** Pin a follow-up resource or ask a tighter question right after posting --- ## Company Page vs Personal Profile | Factor | Company Page | Personal Profile | |--------|-------------|-----------------| | Organic reach | Low (needs ads to grow) | High | | Trust signal | Brand credibility | Human connection | | Best use | Job posts, official announcements, ads | Thought leadership, lead gen | | Growth strategy | Employee advocacy → amplify posts | Direct posting + engagement | **Recommendation:** Founder/employee posts > company page posts for organic reach. Use company page for official content and ads. --- ## Content Calendar Template (Weekly) | Day | Format | Topic Bucket | |-----|--------|-------------| | Monday | List post / Framework | Teaching | | Wednesday | Story / Behind-the-scenes | Storytelling | | Friday | Question / Poll | Engaging | Minimum viable: 3 posts/week. Optimal: 5 posts/week. --- ## LinkedIn Profile Optimization (Foundation) Before content matters, profile must convert: - **Headline:** Not job title — outcome you deliver ("I help [ICP] achieve [result]") - **Banner:** Visual that reinforces your niche/brand - **About section:** Written for the reader, not your resume - **Featured section:** Best post, lead magnet, or case study - **CTA in contact info:** Website with UTM tracking --- ## Lead Generation from LinkedIn Organic lead gen approaches: 1. **CTA in posts:** "DM me 'X' for [resource]" — filters high intent 2. **Lead magnet:** Free resource in first comment or featured section 3. **Connection + message:** After post engagement, reach out with relevance 4. **Newsletter:** LinkedIn Newsletter builds subscriber list (notified by LinkedIn) 5. **LinkedIn Live:** High reach, drives follows and DMs --- ## Metrics to Track | Metric | Good | Great | |--------|------|-------| | Impressions per post | 1,000–5,000 | 10,000+ | | Engagement rate | 2–4% | 5%+ | | Followers gained/month | 50–200 | 500+ | | Profile views/week | 100–300 | 500+ | | DMs from content | 5–10/month | 20+/month | --- ## Output Format Deliver a LinkedIn organic plan with: 1. **Profile audit** — Headline, banner, about, featured section recommendations 2. **Content strategy** — 3 buckets, posting cadence, format mix 3. **First 10 posts** — Ready-to-publish drafts 4. **Content calendar** — 30-day schedule 5. **Growth tactics** — Engagement, networking, lead gen approach --- ## Türkçe Not (Botfusions Bağlamı) LinkedIn Türkiye'de B2B segmentte hızla büyüyor. Türkçe içerik Türk pazarında daha yüksek engagement alıyor. Botfusions için AI ve dijital pazarlama konularında Türkçe thought leadership içerikleri öncelikli. Önerilen konu alanları: "AI reklam stratejisi," "GEO optimizasyonu," "yapay zeka ile pazarlama otomasyonu."