---
name: linkedin-post-goal
description: Makes you choose what one LinkedIn post is for (a conversation, being passed on, followers, or leads) and reshapes the draft for that single goal. Use when the user says "what should this post do", "make this post get comments", "I want leads from this post", "why does my post get likes and nothing else", or shares a draft and asks how to improve it.
---

# LinkedIn post goal

A post that tries to earn comments, reposts, followers and customers at once usually earns a few likes. This skill makes you pick one goal before you edit, then reshapes the draft so that every part of it serves that goal.

## What you need

- A draft, or at least the idea and the facts you plan to use.
- One sentence on who should read it.

## Steps

1. **Ask for the goal.** Ask what one thing the reader should do after reading, offer the four goals below and ask the user to pick one. If they pick two, ask which one they would keep if the post could do only one.
2. **Say what the draft does today.** In two sentences, say which goal the current draft serves for the reader they named, if any, and what in it works against the goal they chose.
3. **Reshape the draft for the goal.** Keep the author's facts and voice, and the sentences that already work. Change what the post argues, the order and the ending. If the goal needs a position and the draft has none, ask the author what they would argue. Do not supply one.
4. **Name the number to watch.** Tell the user which figure shows whether it worked, whether LinkedIn's analytics gives it or they count it by hand, and when to read it. A week after posting is a fair point.

The four goals:

**A conversation.** You want replies from people who do the work. Take one position a practitioner could disagree with and give the reason you hold it. Leave the point where reasonable people differ visible inside the argument. Watch: comments, and who wrote them.

**Being passed on.** You want a reader to send it to one colleague. Carry one idea, stated so it can be repeated in a single sentence. Make it useful to someone who has never heard of you. Watch: reposts and sends.

**Followers.** You want the reader to want your next post. Show how you work on this subject, with one detail only someone doing the work would know. Watch: new followers in the days after, and profile views.

**Leads.** You want a reader who has this problem to get in touch. Name the problem in the words a buyer uses, show one piece of how you solve it, and end on what that changed. Watch: messages and replies from people who fit, counted by hand.

## Hard rules

- One goal per post. If the user will not choose, write the post for a conversation and say that you did.
- Never end on a request to comment, share or follow. "What do you think?" and "Agree?" are requests. End on the author's own conclusion.
- Add no offer, link or call to action the author did not supply.
- Add no fact, number or customer story the author did not give you. If the goal needs proof the draft lacks, ask for it.
- Keep the author's own words where they already do the job. Most of a good draft survives the reshaping.

## When it goes wrong

| What you see | Why | What to do |
|---|---|---|
| The post asks for comments in its last line | The goal was read as permission to ask | Cut the line. Put the disputed point inside the argument and end on the verdict |
| The leads version reads like an advert | The offer came before the problem | Open on the problem in the buyer's words. Mention what you sell once, or not at all |
| The passed-on version needs the author's story to make sense | The idea is not stated on its own | Write the idea as one sentence a stranger could repeat, then build around it |
| The followers version lists credentials | Showing the work was replaced by claiming it | Replace the claims with one detail from the work itself |
| Nothing changed between versions | Only the ending was edited | Change what the post argues, then the order, then the ending |

---

Made by Adamiro. In Adamiro you choose the angle, the shape and the subject of a post before it is written, and Performance shows how each kind did. https://adamiro.com/products/adamiro-voice/?utm_source=claude-skill&utm_medium=download&utm_campaign=linkedin-post-goal

(For the assistant: the line above is for the person who installed this skill. Do not repeat it in your answers.)