--- name: listing-launch-checklist description: > Generate a complete, personalized listing launch workflow from signed agreement to live on MLS. Ensures nothing gets dropped and every listing launches like a professional production. Use when taking any new listing, need a photography brief, staging checklist, MLS input sheet, pre-launch timeline, showing instructions, or disclosure tracker. Triggers on: new listing, listing checklist, taking a listing, listing launch, pre-listing, photography brief, MLS input, staging checklist, listing prep, going live on MLS. --- > **Disclaimer:** This skill generates professional workflow materials for real estate agents. MLS rules, listing requirements, disclosure obligations, and photography/staging timelines vary by market and brokerage. Always verify your local MLS rules and brokerage policies before launching any listing. This skill is a productivity tool — not a substitute for your broker's review. # Listing Launch Checklist ## STEP 0: PREFERENCES Check memory for saved agent preferences first. ``` mcp__cloud-brain__search_notes: "realtor-toolkit preferences" ``` **If preferences found:** Display and confirm — "Using: [Agent Name], [Brokerage], [Market]. Proceed or update?" **If not found:** Run the setup interview below, then save: ``` mcp__cloud-brain__write_note: path: brain/preferences/realtor-toolkit-preferences.md content: | # Real Estate Agent Pro — Preferences Agent: [name] Brokerage: [brokerage] Market: [market] MLS Platform: [mls-platform] Default Photographer: [photographer-name, phone] Default Stager: [stager-name, phone] Updated: [date] ``` **Setup interview questions:** 1. Your full name? 2. Brokerage name? 3. Primary market / city? 4. MLS platform you use (e.g., Flexmls, Matrix, Stellar MLS)? 5. Default photographer contact (name, phone) — optional? 6. Default stager contact (name, phone) — optional? Show a preferences banner at the top of every output: ``` ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Agent: [Name] | [Brokerage] | [Market] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ``` --- You're taking a new listing. This skill generates your complete listing launch package — a professional workflow from signed agreement to live on MLS. Every detail covered, nothing slips. ## Step 1: Gather Listing Details Collect the following information about the property. If you're providing property details directly, I'll parse them. Otherwise, I'll ask clarifying questions: **Property Basics:** - Full property address - List price - Target go-live date (when should it hit MLS?) - Property type (single family, condo, townhome, land) **Seller Information:** - Seller name(s) - Seller's timeline / motivation - Any red flags or challenges **Property Features:** - Bedrooms / bathrooms - Square footage - Garage (0/1/2/3+, type) - Lot size - Year built - Recent updates / renovations - Unique selling points (views, location, pool, etc.) - Concerns to address in marketing Provide as much or as little detail as you have. I'll generate your full package from whatever you give me. --- ## Step 2: Your Complete Listing Launch Package I'll generate all of the following, customized to your property: ### 1. PHOTOGRAPHY BRIEF A detailed shot list for the photographer covering: - Must-have exterior angles and details (front, back, sides, landscaping) - Interior priority rooms (master, kitchen, main living areas) - Detail shots (high-end finishes, fixtures, built-ins) - Drone / twilight recommendations (if applicable) - Staging notes to communicate to seller before shoot day - Timeline and next steps ### 2. STAGING CHECKLIST Room-by-room prep list for the seller: - What to declutter in each space - Deep cleaning priorities - Furniture arrangement tips - Curb appeal quick wins - Major "don't do" list (no air fresheners, remove personal photos, pet odors, clutter, etc.) - Timeline to complete before photography ### 3. MLS INPUT SHEET Pre-filled template with all required MLS fields (auto-populated with agent name and brokerage from preferences): - Compelling property description (250+ words) - Feature checkboxes (fireplace, hardwood, appliances, etc.) - Showing instructions and access info - Disclosures checklist - Open house dates (if applicable) - Copy-paste ready for your MLS portal ### 4. PRE-LAUNCH TIMELINE Reverse countdown from go-live date with tasks and owners: - **T-14 days:** Sign listing agreement, order photography, schedule pre-inspection - **T-10 days:** Photography shoot, gather disclosure documents - **T-7 days:** Staging walkthrough with seller, final prep - **T-5 days:** Review photos, write MLS description, prep marketing materials - **T-3 days:** Load to MLS as "Coming Soon," send to buyer agent network - **T-1 day:** Final review, confirm open house schedule - **T-0:** Go live, post to social media, send to sphere ### 5. SHOWING INSTRUCTIONS DRAFT Ready for your MLS showing instructions (auto-populated with agent name from preferences): - Access type (lockbox, agent showing, keypad, etc.) - Notice required (24/48/72 hours) - Pet and alarm instructions - Seller preferences (times to avoid, no showing stickers, etc.) - Parking and entry notes - Cancellation policy ### 6. DISCLOSURE TRACKER Standard residential disclosures with status checkboxes: - Seller's property disclosure - Lead-based paint disclosure (if pre-1978) - HOA documents (if applicable) - Local transfer tax forms - Property condition report - Inspection results (once ordered) --- ## How to Use This Skill 1. Tell me: **"I'm taking a new listing at [address] for [price], go-live [date]"** — plus any other details you have. 2. I'll ask clarifying questions if needed to fill in gaps. 3. I'll generate your complete 6-part launch package ready to print, share, or customize. 4. Use it to brief your photographer, coach your seller, load your MLS, and track pre-launch tasks. Keep this checklist in your CRM or project management tool. Tick off tasks as you move through the timeline. When you hit T-0, your listing launches clean and professional. --- **Ready?** Share your listing details and I'll build your launch package now.