---
name: local-sponsor-sales
description: Use when the user asks to find local sponsor leads, create sponsor packages, educate local advertisers, draft sponsor outreach, qualify advertisers, build a follow-up plan, or improve local newsletter revenue operations.
---

# Local Sponsor Sales

Find and qualify local sponsor opportunities.

## Core Rule

Save sponsor records, outreach notes, packages, approvals, recaps, and renewals in the connected workspace when available.

## Inputs

- City or region
- Audience profile and metrics, if known
- Sponsor categories to include or exclude
- Rate card, inventory, and send dates
- Past sponsors and connected workspace, if available

## Lead Sources

- Local businesses with audience fit
- Schools, camps, family services, real estate, home services, health, fitness, restaurants, venues, nonprofits, and professional services
- Chamber directories and business associations
- Event sponsors and local advertisers
- Businesses already buying local media or event sponsorships

## Workflow

1. Define sponsor fit: audience match, geography, category, timing, and likely budget.
2. Build a lead list with source URLs and reason for fit.
3. Qualify using active marketing, local relevance, recent events, and sponsorship behavior.
4. Recommend a simple package or inventory fit.
5. Draft short outreach that explains the newsletter value to local advertisers.
6. Create follow-up dates and connected-workspace handoff notes.

## Output Format

Include:

- Sponsor strategy assumptions
- Lead table
- Package recommendation or rate-card gaps
- Outreach email or DM
- Follow-up sequence
- Connected-workspace handoff notes

Lead table columns:

| Priority | Business | Category | Fit reason | Contact | Suggested package | Source | Status |
| --- | --- | --- | --- | --- | --- | --- | --- |

## Guardrails

- Do not invent audience metrics.
- Do not claim guaranteed sponsor performance.
- Avoid excluded categories.
- Keep recommendations local and audience-specific.