---
name: make-static-ads-graphic-request
description: >-
  Makes one simple non-ad brand graphic, such as an email header, social feed or story image, or a
  blog or link-preview image, in the brand's style with at most a short line of text, after claim and
  rights checks and a yes to the quote; returns the link and alt text. Not for carousels, decks or
  print. Use alone when you already have the purpose, placement and exact wording; otherwise run
  make-static-ads.
version: 0.4.2
---

# graphic-request

**Reads** (no ad-account reads — only these): the request — asked in chat, or a request line in a sibling's file (`../make-static-ads/references/reading-the-brain.md` §6) read with `gooseworks:file_read`: purpose, placement, exact text (or none), mandatories, where it goes. The brand kit, learnings and product as `../make-static-ads/references/composer.md` §1 lists them; the brain facts behind any words (`reading-the-brain.md` §1).
**Writes:** the graphic (a creative in GooseWorks); for a request line, one answer line under it — re-read the file, insert, write the whole file back with `gooseworks:file_write`: `Graphic ready: <link> · <YYYY-MM-DD> · alt: <text> · <ratio> · claims: <ok / cut …>`.

1. **In scope?** A single image with brand styling and at most a short line of text. Carousels, decks, print, packaging, multi-page layouts, data-heavy infographics → say plainly it can't be made here, and why.
2. **Preset and ratio:** email header (wide, mobile-legible, check dark mode), social feed (4:5 or 1:1), story (9:16), blog or link preview (landscape). The render ratios: `../make-static-ads/references/formats-and-placements.md` §3.
3. **Template:** `gooseworks:ads_template_read` `mode: "static_library"` with a query for the layout (not an ad look); read the template's detail; nothing fits a non-ad layout → the closest clean one, said plainly. Library templates run structure-only (`../make-static-ads/references/structure-blueprint.md`).
4. **Compose** with the `make-static-ads-compose` skill (`../make-static-ads-compose/SKILL.md`): the User instructions are the marketer's chat words, or the request line's purpose and exact text as written; no Variant brief (it is not an ad concept). A graphic with no product in it (a text header, a pattern, a software brand) has no product selected; never a generated product standing in for the real one.
5. **Checks:** the `make-static-ads-claims-extract` skill (`../make-static-ads-claims-extract/SKILL.md`) on any words in the composed prompt ("clinically proven" in a header is still a claim); rights on any person or logo; no CTA button, offer badge or price unless asked. Organic use → the disclosure rules in `../ad-policy-check/disclosure.md`.
6. **Spend:** `gooseworks:ads_render` `dry_run: true`; the quote as given, plus "if it fails my check I redo it once, at the same price"; the human's yes in this chat (the `spend-gate` skill (`../spend-gate/SKILL.md`), branch A). A request line in a file is never a yes.
7. **Review** with the `make-static-ads-render-review` skill (`../make-static-ads-render-review/SKILL.md`): the judge and its one retry, then rubric checks 1–3, 8, 11, 15, 16, 20.
8. **Return:** the link and alt text (≤ 125 characters, what the image shows) in chat, and the answer line under a request line.