---
name: marketing-campaign
description: End-to-end marketing campaign — audience research, positioning, landing page copy, email sequences, social posts, ad copy, video scripts, content calendars. Use with marketing-agent.
license: MIT
source: https://github.com/affaan-m/ECC
---

# Marketing Campaign

**Trigger phrases:** "marketing campaign", "launch campaign", "landing page copy", "email sequence", "social media posts", "ad copy", "brand positioning"

## Campaign Planning

```
Target persona:
  Pain points: what frustrates them daily?
  Goals: what does success look like?
  Objections: why would they not buy?
  Channels: where do they spend time?

Positioning: "For [audience] who [problem], [Product] is [category] that [benefit]. Unlike [alternative], [differentiator]."
```

## Landing Page Structure

```
HERO: Headline (8 words) + Subheadline + CTA + Social proof
PROBLEM: Pain described viscerally — make them nod
SOLUTION: How product solves each pain
FEATURES→BENEFITS: Feature: what it does / Benefit: why it matters
SOCIAL PROOF: 3 testimonials with specific results
FAQ: Address top 3 objections
FINAL CTA: Repeat with urgency or guarantee
```

## Email Sequence (5 emails)

```
Email 1 (Day 0): Welcome + immediate value
Email 2 (Day 2): Education — counter-intuitive insight
Email 3 (Day 5): Social proof — customer story + metric
Email 4 (Day 8): Objection handling
Email 5 (Day 12): CTA with deadline
```

Subject ≤ 50 chars. One CTA per email.

## Ad Copy (AIDA)

```
Attention: Interrupt scroll (bold claim / question / number)
Interest: Specific pain or benefit
Desire: Proof / before-after
Action: Clear CTA with urgency

Google Ad: Headline1 (30 chars) + Headline2 + Headline3 + Description (90 chars)
```

## Short-Form Video Script (60-90s)

```
0-3s:  Hook — "Stop doing X" / surprising stat
3-10s: Problem agitation
10-45s: Solution reveal / demo
45-55s: Social proof
55-90s: Single CTA
```

## Anti-Fake-Pass

```
❌ Headline describes feature, not user benefit
❌ CTA says "Learn more" instead of specific action
❌ Multiple CTAs in one email
❌ Social proof without specific metrics
❌ No conversion tracking before launch
```