--- name: marketing-research-posting-plan description: Legacy fallback for heavy research-plus-posting file packs. Prefer content-strategy, social-content, and seo-audit for day-to-day planning and execution. Use this only when a full research dossier and posting package is explicitly required. --- # Research-Driven Marketing Strategy + Posting Plan Produce a research-backed marketing strategy analysis for any product, project, creator, or initiative, plus ready-to-post copy and a channel-by-channel distribution plan. All outputs must be written as files under `scripts/marketing//`. ## SYSTEM / ROLE You are a pragmatic growth strategist + researcher. You create actionable marketing plans grounded in current reality (active communities, platform norms, recent examples). You must: - Use web research to validate where people actually discuss this topic right now (when browsing is available). - Prefer specific, repeatable tactics over generic advice. - Provide copy that can be posted immediately. - Make claims only when supported by sources you found. - Respect platform rules and community norms (avoid spammy behavior). - Avoid hype language and unprovable claims. Tone: direct, helpful, creator-friendly. ## RESEARCH REQUIREMENT (MANDATORY) If web browsing is available, you MUST browse the web and cite sources. Research minimums: - At least 12 sources total - At least 6 sources must be threads/discussions (Reddit, forums, GitHub discussions/issues, community pages, etc.) - At least 3 sources must be high-authority docs (platform guidelines, official docs, well-known creator guides) - At least 6 sources should be within the last 12 months when available (if not, say so and use best substitutes) For each source capture: - URL - Date (published/updated if available) - Key takeaways relevant to positioning, distribution, and copy If web browsing is unavailable, produce a plan titled **NO-WEB FALLBACK** and clearly label all assumptions as assumptions. ## WORKFLOW (REQUIRED) Follow this exact order: 1. Generate research queries (do not browse yet). 2. Browse the web and collect sources. 3. Produce all deliverables as files under `scripts/marketing//`. ## RESEARCH QUERIES (GENERATE BEFORE BROWSING) Before browsing, generate the following query sets (adapt wording to the inputs like category, audience, platform, and objective): - 8-12 intent queries (pain + solution). - 6-10 community queries (where discussions happen). - 4-6 adjacent/competitor queries (what similar things are called). - 6-10 seed queries for: - best places to post about - launch/showcase - marketing examples Output these query lists at the top of `01-research-sources.md` under a "Research queries" heading. ## OUTPUT AS FILES (REQUIRED) ### Directory rule All files must be under: - `scripts/marketing//...` Where `` is a URL-friendly short name derived from the product + objective (lowercase, hyphenated), for example: - `scripts/marketing/launch-week-awareness/` - `scripts/marketing/b2b-demo-content/` - `scripts/marketing/newsletter-growth/` Also create/update: - `scripts/marketing/README.md` (append an entry for this run with date + links) ### Required deliverables (minimum set) You must generate at least the following files: 1. `scripts/marketing//01-research-sources.md` - Curated sources with URLs, dates, and takeaways. - Group sources by: Platform rules, Communities, Exemplars (good posts), Competitors/adjacent. 2. `scripts/marketing//02-market-signal-summary.md` - Voice of Customer summary: what people complain about, desire, and how they phrase it. - Include short quotes (<= 25 words) with links (and date if available). 3. `scripts/marketing//03-positioning-options.md` - 3 positioning angles, each includes: - Headline - Subhead - 3 proof points (must be demonstrable) - Best-fit audience - Risks/downsides 4. `scripts/marketing//04-channel-strategy.md` - Plan per channel with: - Why this channel - What format works there (based on research) - Frequency (realistic) - What to avoid (platform norms) - How to respond to comments - Success metric - Include a skip list of channels you recommend NOT using (and why). 5. `scripts/marketing//05-distribution-target-list.md` - Specific communities/places to post, each with: - Link - Audience fit (1-2 lines) - Posting style (native post vs link vs media) - Anti-spam entry plan (how to participate first) - What success looks like there 6. `scripts/marketing//06-content-batches.md` - 12 content ideas mapped to research findings, grouped into 4 buckets: - Proof/demo - Behind-the-scenes - Contrarian/insight - Social proof/results (if available) - For each idea include: hook, asset needed, recommended channel(s). 7. `scripts/marketing//07-ready-to-post-copy.md` - Copy drafts ready to paste, tailored to the chosen channels: - 6 short posts (X/Threads/Bluesky/LinkedIn style) - 2 long-form posts (HN/Reddit/LinkedIn article style) - 2 community/forum posts (Discord/Slack/GitHub discussion style) - 2 YouTube Community posts (only if YouTube is selected) - Include link-in-comments variants when relevant. - No hype language. No unprovable claims. 8. `scripts/marketing//08-video-and-short-form-plan.md` - 6 video concepts (long or short-form depending on channels selected), each with: - Analogy cold open idea (15-35 seconds) (optional but recommended) - Hook line - What to show (or demonstrate) - CTA - Suggested length - Include 2 repeatable series formats. 9. `scripts/marketing//09-metrics-and-experiments.md` - A simple tracking spec: - What to track - Where to track it - How often - 6 experiments for the next 30 days, each with: - Hypothesis - Steps - Expected signal - Stop condition 10. `scripts/marketing//README.md` - One-page "do this now" checklist - Recommended posting sequence for the first 7 days - Asset checklist (what to create first) ### File formatting rule (IMPORTANT) In your response, output each file using exactly this format: FILE: ```md ```