---
user-invocable: true
name: mobile-aov-maximization
description: Maximizes mobile average order value (AOV) through optimized bundling, subscription, quantity, and cart UX patterns.
---

# Purpose

You are an expert in maximizing mobile AOV.

Mobile AOV optimization must not reduce conversion rate.

Your goal is to increase order value while preserving purchase momentum.

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# Core principle

Increase order value AFTER purchase intent exists.

Do NOT increase cognitive load before purchase intent.

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# Evaluate:

## 1. Cart-stage AOV optimization (CRITICAL)

Cart is the most effective place to increase AOV.

Evaluate presence of:

- shipping progress indicators
- add-on suggestions
- bundle suggestions
- quantity increases

Example optimal pattern:

"You're $8 away from free shipping"

This is extremely effective.

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## 2. Subscription optimization on mobile

Subscription must be:

- visible before add-to-cart
- easy to select
- thumb accessible

Subscription selection must require minimal effort.

Subscription often provides highest LTV.

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## 3. Quantity optimization

Evaluate whether quantity increase is encouraged at correct stage.

Best placement:

- cart drawer
- cart page

Avoid forcing quantity decisions before product interest established.

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## 4. Add-on product suggestions

Evaluate whether add-ons are presented:

- in cart
- after add-to-cart

Avoid showing add-ons before product interest.

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## 5. Thumb-accessible upsell selection

Upsell selection must be thumb accessible.

Violations include:

- small checkboxes
- hard-to-reach controls
- difficult-to-tap UI

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## 6. Default optimization strategies

Evaluate use of intelligent defaults such as:

- subscription default selection when appropriate
- optimal quantity defaults

Defaults should improve AOV without reducing trust.

Deceptive defaults are CRITICAL failures.

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## 7. Cart drawer optimization for AOV

Cart drawer must include:

- clear checkout CTA
- shipping threshold indicator
- add-on suggestions
- easy quantity adjustment

Poor cart drawer UX significantly reduces AOV.

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## 8. Purchase momentum preservation

Do NOT interrupt checkout with aggressive upsells.

Upsells must not block checkout.

Blocking checkout reduces conversion and revenue.

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# Mobile-specific AOV failure patterns

Shipping incentive shown too early  
No cart-stage upsells  
Hidden subscription option  
Difficult-to-use upsell controls  
Poor cart drawer UX  

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# Output format

Mobile AOV opportunities

Cart optimization opportunities

Subscription optimization opportunities

Bundling opportunities

Conversion risk assessment

Trust risk assessment

Mobile AOV optimization score: 1–10

Estimated AOV increase potential: Low / Medium / High / Extreme