---
name: newsletter-adapter
description: Use when MySocialsAssistant needs to turn a campaign brief, research insight, case study, or source idea into a Substack-ready newsletter issue outline or draft package.
---

# Newsletter Adapter

## Overview
Use this skill for Substack-ready long-form packaging.
The output should make an issue publishable or draft-ready, not merely summarize an idea.

## Required Inputs
- Campaign or source idea
- Audience
- Core claim
- Proof or support
- CTA
- Desired issue depth

## Operating Sequence
1. Define the issue promise.
2. Choose the reader pain or curiosity hook.
3. Structure the issue.
4. Draft the key sections or section briefs.
5. Define CTA and publish readiness.

## Issue Structure
Use this default shape:
- Subject line options
- Preview text
- Opening hook
- Core argument
- Evidence or example
- Practical takeaway
- CTA

## Output Contract
Use this structure:

### Campaign
- Campaign:
- Platform: Substack
- Audience:

### Issue Package
- Subject Lines:
- Preview Text:
- Opening Hook:
- Section Outline:
- CTA:

### Publish Readiness
- Approval Status:
- Media Required:
- Publish State:
- Risk / Blocker:

### Next Step
- Recommended Action:

## Rules
- Substack is not a long LinkedIn post.
- Make the issue promise specific.
- Do not overstuff the issue with multiple campaign ideas.
- Flag missing proof before making strong claims.
- Keep the CTA aligned with the campaign objective.

## Common Mistakes
- Writing a generic essay instead of an issue
- Skipping subject line and preview text
- Making the CTA vague
- Using short-form pacing for long-form content