---
name: niopd-mr-segmentation
description: Analyzes and defines market segments for targeting. Use for go-to-market strategy, product focus, or marketing planning.
---

# Market Segmentation Skill

This skill identifies and prioritizes market segments for targeting.

## Theoretical Foundation

### Segmentation Criteria
| Type | Examples |
|------|----------|
| **Demographic** | Age, income, role, company size |
| **Geographic** | Region, urban/rural, climate |
| **Psychographic** | Values, lifestyle, priorities |
| **Behavioral** | Usage, loyalty, benefits sought |

### Segment Evaluation
- Size: Is it large enough?
- Growth: Is it growing?
- Accessibility: Can we reach them?
- Compatibility: Does it fit our capabilities?

## Instructions

### Step 1: Identify Segmentation Basis
What dimensions matter for this market?

### Step 2: Define Segments
| Segment | Description | Size | Growth |
|---------|-------------|------|--------|
| [Segment A] | [Description] | [$XX] | [X%] |

### Step 3: Profile Each Segment
- Demographics
- Needs and pains
- Buying behavior
- Current solutions

### Step 4: Prioritize Segments
| Segment | Size | Fit | Priority |
|---------|------|-----|----------|
| [Segment] | H/M/L | H/M/L | 1/2/3 |

### Step 5: Generate Report
**File path**: `02-reports/[YYYYMMDD]-segmentation-v0.md`

## Output Specifications
- **File Naming**: `[YYYYMMDD]-segmentation-v0.md`
- **Location**: `02-reports/`
- **Template**: `references/segmentation-template.md`