---
name: open-house-plan
description: "Plan and promote an open house that draws buyers and generates leads. Use when asked to plan an open house, market an open house, or create an open-house checklist. Produces a plan — timing and promotion across channels, prep and staging checklist, a day-of run sheet, lead capture, and follow-up — so the event drives real interest and the agent leaves with leads, not just foot traffic."
---

# Open House Plan Skill

A good open house is a marketing event, not an unlocked door: promoted to the right buyers, staged to show well,
and run to **capture leads** you follow up. This skill plans the whole thing — before, during, and after — so
the agent maximises qualified traffic and walks away with a pipeline, not just a sign-in sheet.

## Working from a brief

Given "plan an open house for my listing this Saturday", **produce the full plan anyway** — infer sensible
timing, channels, and prep for the property type, marking specifics *(insert)* (address, date/time, price).
Never invent property facts. Always include lead capture and follow-up — that's the point.

## Required Inputs

Ask for these only if they aren't already provided (else infer and label):

- **The property** — type, price, standout features, and the likely buyer.
- **Timing** — the date/time (or help choosing a high-traffic slot), and any constraints.
- **Promotion reach** — channels available (MLS, Zillow, social, email list, signage, neighbours) and budget.
- **Goal** — sell this home, generate buyer leads, or both.

## Output Format

### Open House Plan: [property]

**1. Timing** — the recommended day/time (and why), plus any broker/neighbour preview.

**2. Promotion plan** — a channel-by-channel checklist with timing and the message:

| Channel | When | Action |
|---|---|---|
| MLS / portals | as listed | mark open house, strong photos |
| Social | 3–5 days before + day-of | post/story/boost to local audience |
| Email | to buyer list/agents | invite |
| Signage | day-of | directional signs, route from main road |
| Neighbours | days before | "tell a friend" invites |

**3. Prep & staging checklist** — clean, declutter, depersonalise, light, scent, fresh flowers, info sheets/flyers, secure valuables.

**4. Day-of run sheet** — arrival/setup time, greeting script, sign-in (lead capture), how to highlight features, handling questions, and safety.

**5. Lead capture** — how everyone signs in (digital form/QR), what to capture (name, contact, buying timeline, agent yes/no), and qualifying questions to ask.

**6. Follow-up** — a same-day/next-day plan: thank-you + feedback to every visitor, prioritise hot leads, and report to the seller (traffic, feedback, interest).

## Quality Checks

- [ ] Promotion spans multiple channels with timing, not just "list it"
- [ ] A staging/prep checklist makes the home show its best
- [ ] Lead capture is built in (how people sign in + what's captured + qualifying questions)
- [ ] A same-day/next-day follow-up plan is included — the real value of the event
- [ ] A day-of run sheet covers greeting, flow, and safety
- [ ] A seller report-back (traffic + feedback) is included

## Anti-Patterns

- [ ] Do not treat it as just unlocking the door — it's a promoted, lead-generating event
- [ ] Do not skip lead capture — foot traffic with no contacts is a wasted Saturday
- [ ] Do not forget follow-up — leads go cold within a day
- [ ] Do not under-promote — most attendance comes from the days-before push
- [ ] Do not ignore agent safety and securing valuables during the open house

## Based On

Real-estate marketing practice — multi-channel open-house promotion, staging, structured lead capture, and disciplined follow-up.