--- name: organic description: CREATE organic content scripts (Reels, TikTok, carousels, static posts). Use when user wants to GENERATE new scripts from concepts. NOT for research/mining competitor content - that's /think. NOT for paid ads - use /ads instead. Modes: video, carousel, static. If user says "mine", "scrape", "research competitors" → route to /think. --- # Organic Create organic content scripts in your voice — Reels, TikToks, carousels, static posts. **Need help?** Type `/help` + your question anytime. If conversation compacts, `/help` reloads fresh context. --- ## Triage Detect if user is in the right place: | User Says | They Want | Route To | |-----------|-----------|----------| | "mine", "scrape", "research competitors", "what are they saying" | Research/Mining | `/think` (research mode) | | "transcribe", "extract from video" | Mining | `/think` (research mode) | | "create", "generate", "write scripts", "make content" | Create | Continue in `/organic` | **If mining intent detected:** > "Sounds like you want to research/mine competitor content. That's `/think` territory — it saves to `research/` and feeds your reference files. Should I switch you to `/think`?" **If unclear:** > "Are you trying to mine competitor content (research) or create new scripts (generate)?" --- ## Pull Latest Updates For the canonical vip-resolution + pull bash block (and the failure warning), see [`.claude/reference/pull-engine-updates.md`](../../reference/pull-engine-updates.md). Run it at the start of every invocation. --- ## About Mining (Lives in /think Now) Mining competitor content is research work. It belongs in `/think` because: - Mining output goes to `research/` folder - Extracted insights feed into reference files - It's the "Research" phase of the think cycle **If user wants to mine:** Route them to `/think`. Say: > "Mining is research work — `/think` handles that and saves to your `research/` folder. Should I switch you over?" **This skill assumes mining already happened.** Users arrive here with: - Concepts from `research/*-competitor-mine.md` - A topic they want to turn into content - Inspiration from their own research For the full mining methodology (Visual/Audible/Emotional framework, AI capabilities and limits, why mining flows into reference) see [references/mining-methodology.md](references/mining-methodology.md). --- ## Offer Context Resolution Before loading reference files, resolve the active offer: 1. Check `.vip/local.yaml` for `current_offer` 2. If set: load `reference/offers/[current_offer]/offer.md` as the active offer 3. If not set AND `reference/offers/` exists: ask which offer 4. If no `offers/` folder: use `reference/core/offer.md` (single-offer, backward compatible) **Always-core files** (never per-offer): `soul.md`, `voice.md`, `content-strategy.md` **Offer-aware files** (check offers/ first, fall back to core/): `offer.md`, `audience.md` **Accumulate files** (load both): `testimonials.md` (offer-specific + brand-level) **Offer argument:** `/organic video [offer] "concept"` — e.g., `/organic video community "morning routine"` If offer specified, overrides session `current_offer` for this run. --- ## First-Time Setup Requires `reference/core/voice.md` (always core), plus resolved `offer.md` and `audience.md` (offer-aware — checks `offers/[active]/` first, falls back to `core/`). **Optional but recommended:** `reference/domain/content-strategy.md` — If present, /organic reads content pillars to align generated content and platform strategy for format selection. Note that `content-strategy.md` is brand-level, but content can be offer-specific. Works perfectly without it. **Congruence check:** If `reference/domain/funnel/skool-surfaces.md` exists, read it. Organic content should echo the same positioning and claims visible on the Skool about page and pricing cards. No contradictions between organic and the landing experience. **CWD-first:** If `reference/core/` exists in CWD, you're already in the business repo. Otherwise, resolve via `~/.config/vip/local.yaml` (`default_repo`). If missing, ask the user or run `/setup`. Missing files? See [references/first-time-setup.md](references/first-time-setup.md). --- ## Presenting Options (Keep It Tight) Don't list all modes in chunky blocks. Instead: 1. **Check for existing concepts** — Is there recent mining in `research/`? 2. **Recommend ONE path** based on their context 3. **Mention alternatives briefly** in one line **Example output (concepts exist):** ``` Found recent mining (research/2026-01-20-competitor-mine.md) with 10 concepts. Recommended: Pick a concept and generate a video script. Other modes: `carousel "concept"`, `static "concept"` Which concept interests you? Or provide your own topic. ``` **Example output (no concepts):** ``` No recent mining found. Two options: 1. Mine competitors first → `/think` (saves to research/, come back here after) 2. Skip mining, give me a topic → I'll generate directly Which works better for you? ``` --- ## Modes ### `/organic` (Default) Check for existing mined concepts, pick one, generate scripts. ``` Check research/ -> Check content-strategy.md (if exists, suggest pillar-aligned topic) -> Select concept -> Generate -> Output ``` If content-strategy.md exists and has pillars defined, suggest topics aligned to those pillars when the user has no specific concept in mind. If no mining exists, prompt: "No mined concepts found. Want to mine competitors first? That's `/think` — should I switch you over?" ### `/organic mine` (Routes to /think) If user types `/organic mine`, redirect: > "Mining is research work now. Routing you to `/think` for mining — it'll save to `research/` and you can come back here to generate scripts from those concepts." Then invoke `/think`. ### `/organic video "concept"` Generate Reels/TikTok script from a concept. ### `/organic carousel "concept"` Generate multi-slide carousel copy from a concept. ### `/organic static "concept"` Generate single-post caption from a concept. **Output path (all script modes):** `outputs/YYYY-MM-DD-organic-[offer]-{campaign}/organic-batch-001.md` (include offer slug in multi-offer mode; omit `[offer]-` in single-offer mode) **Output frontmatter:** ```yaml --- type: output format: video | carousel | static date: YYYY-MM-DD status: draft platform: instagram | tiktok --- ``` Campaign name is REQUIRED. Ask user if not provided. Examples: `january-hooks`, `transformation-series`, `pain-point-reels`. --- ## Context Awareness (Check Before Recommending) **At session start, scan what's been done:** 1. Check `research/*-competitor-mine.md` — Who was mined? When? 2. Check `outputs/*-organic-*/` — What scripts exist? 3. Don't suggest re-mining same handles from today 4. Recommend generating from existing mining if concepts unused 5. Check `reference/domain/content-strategy.md` — What pillars are defined? What platform is the target? **Example context-aware response:** ``` Found today's mining (research/2026-01-20-competitor-mine.md): - @cassie.schoonover, @likfoon already mined - 10 concepts extracted, 2 scripts generated Options: 1. Generate from remaining 8 concepts 2. Mine new competitors → `/think` 3. Start fresh with your own topic What should we call this batch? (e.g., "january-hooks", "transformation-reels") ``` --- ## Transparency Before generating: show which reference files you're using. Before saving: show file paths. --- ## Full Flow Walkthrough 1. **Check for concepts** — Look in `research/*-competitor-mine.md` or `research/*-mining.md` 2. **If no concepts** — Ask if they want to mine first (route to `/think`) or provide a topic directly 3. **Select concept** — User picks from mined concepts or provides their own 4. **Adapt to brand** — Map concept to user's offer, audience, voice 5. **Generate scripts** — Use appropriate framework (video/carousel/static) 6. **Save output** — Scripts to `outputs/YYYY-MM-DD-organic-{campaign}/` 7. **Commit prompt** — "Saved to [path]. Want me to commit this to git?" **Mining lives in `/think` now.** If user needs to mine competitors, route them there first. --- ## Video Mode Input: concept from mining, user topic, or research file. | Framework | Structure | When to Use | |-----------|-----------|-------------| | **Educational** | Hook -> Tips -> Takeaway | How-to, lists | | **Story-based** | Hook -> Trigger -> Outcome | Personal narrative | | **Transformation** | Before -> Turning Point -> After | Journey, case study | | **Problem-Solution** | Hook -> Problem -> Solution | PAS for organic | Structure: Hook (0-3s) → Retain (3-45s) → Reward (final 5-15s) See [references/organic-frameworks.md](references/organic-frameworks.md) and [references/video-script-template.md](references/video-script-template.md). --- ## Carousel Mode 7-10 slides: Hook → Value (one idea/slide) → Summary → CTA See [references/carousel-template.md](references/carousel-template.md). --- ## Static Mode Hook (first line) → Body → Soft CTA → Hashtags (optional) See [references/static-template.md](references/static-template.md). --- ## Voice Adaptation Read `reference/core/voice.md`. Match tone, use their vocabulary, avoid their "never say" list. **Authenticity:** Sounds like creator (not copywriter). Uses contractions. Matches energy. No AI tells ("dive into", "unlock", "game-changer"). See [references/organic-frameworks.md](references/organic-frameworks.md) for soft CTA examples. --- ## Integration with /think To save winning angles: route to `/think codify` → `reference/proof/angles/`. --- ## Content Strategy Integration If `reference/domain/content-strategy.md` exists, /organic uses it to improve output: - **Pillar alignment:** Suggest topics from defined pillars when user has no specific concept - **Platform format:** Default to the format matching the target platform from platform strategy - **Content mix:** Track which pillar types have been generated recently to maintain ratio balance - **Hooks library:** Pull proven hooks from the hooks library section if populated - **Enemy-pillar mapping:** Each pillar fights a named enemy. Content should position against the enemy. Check voice.md for declared enemies. - **Saves-first metrics:** Weight save-ability highest when evaluating content concepts. Saveable = educational, actionable, reference-worthy. If content-strategy.md does not exist, /organic works exactly as before -- from mined concepts or user-provided topics. No warnings, no degradation. --- ## Quality Checklist **Content:** Hook stops scroll. One idea. Value before ask. Soft CTA. **Saves optimization:** Is this content saveable? Educational, actionable, reference-worthy content drives saves. Saves are the #1 purchase intent signal — weight them above shares and likes. **Enemy clarity:** Does this content fight a named enemy? Check voice.md for Named Enemies section. Enemy-driven content creates identity contrast. **Voice:** Sounds like creator. Matches energy. Uses vocabulary. No AI tells. **Platform:** Appropriate length. Correct structure. Optimized for retention/saves. **Skool congruence:** If `skool-surfaces.md` exists, claims and positioning match live about page + pricing cards. --- ## Examples & Compaction Recovery For walkthrough examples (context-aware start, video-only, mining redirect) and the recovering-from-compaction protocol, see [references/examples.md](references/examples.md). --- ## References **Setup:** [first-time-setup.md](references/first-time-setup.md), [minimal-voice-template.md](references/minimal-voice-template.md), [apify-setup.md](references/apify-setup.md) **Frameworks:** [organic-frameworks.md](references/organic-frameworks.md) **Templates:** [mining-template.md](references/mining-template.md), [video-script-template.md](references/video-script-template.md), [carousel-template.md](references/carousel-template.md), [static-template.md](references/static-template.md) **Methodology & Examples:** [mining-methodology.md](references/mining-methodology.md), [examples.md](references/examples.md)