---
name: original-research
description: Design and execute original research projects — surveys, experiments, data analysis — to create unique data that no competitor has. Original data is the ultimate content differentiator and the highest-authority content type.
---

# Original Research Designer

The content nobody can copy — because only YOU have the data.

## When to Activate

- User says `/original-research` or `/research`
- User asks "how can I create unique data?"
- User wants the ultimate content differentiator

## Commands

### `/research {topic}` — Design a research project
### `/research survey {topic}` — Design a survey
### `/research experiment {topic}` — Design an experiment
### `/research analyze {data}` — Help analyze collected data

## Research Types

| Type | Effort | Authority | Example |
|------|--------|-----------|---------|
| Survey | Medium | High | "I asked 100 marketers..." |
| Self-experiment | Low | Medium | "I tried X for 30 days..." |
| Data analysis | Medium | Very High | "I analyzed 1,000 tweets..." |
| Case study collection | Medium | High | "I interviewed 10 founders..." |
| A/B experiment | Low | High | "I tested 50 headlines..." |

## Workflow

### Step 1: Design Research

```
Research Project: "{topic}"
============================================

Research question: "{specific question to answer}"
Method: {survey / experiment / analysis}
Sample size: {target N}
Timeline: {weeks}

Survey design (if survey):
  Target respondents: {who}
  Distribution: X poll + note survey + Google Forms
  Questions (10 max):
    Q1: {question} [{type: multiple choice / scale / open}]
    Q2: ...

Data collection plan:
  Week 1: {action}
  Week 2: {action}
  Week 3: Analysis + content creation

Expected output:
  1. Data-rich note article: "We surveyed {N} people about {topic}"
  2. X thread with key findings
  3. Infographic/carousel with visual data
  4. quote-cards from surprising findings

============================================
```

### Step 2: Content from Research

After data collection:
- Generate data-driven article with visualizations
- X thread with "I surveyed {N} people..." hook
- Carousel with key findings
- Lead magnet: full research report PDF

## Quality Gate

- [ ] Research question is specific and answerable
- [ ] Methodology is sound (not biased)
- [ ] Sample size is sufficient for conclusions
- [ ] Data presentation is honest (no cherry-picking)
- [ ] Content plan leverages data across multiple formats