--- name: paid-ads-creative description: Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh. argument-hint: "" --- # Paid Ads Creative Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`. For Google or Meta, route platform execution to `/notfair:google-ads-copy`, `/notfair:google-ads-assets`, or `/notfair:meta-ads-creative`. ## Work from named evidence Start with a verified source: winning ads, search terms, customer research, approved landing-page claims, sales calls, reviews with permission, or a documented offer. Match each promise to its landing destination. Do not fabricate testimonials, ratings, prices, outcomes, availability, ownership, or product proof. ## Produce a creative slate Deliver three distinct `ready_for_review` concept cards. Each card contains: - a concept ID and hypothesis: audience × motivation × angle × format × one variable; - the evidence source and claim ledger, with unsupported claims marked `needs_substantiation`; - hook, primary message, CTA, destination, and placement adaptation; - visual/production brief, including required rights or missing assets; - success metric, guardrail, attribution window, observation window, and failure condition. Do not make cosmetic variants of the same idea. Test one strategic variable at a time: hook, proof, format, angle, audience, or destination. Diagnose fatigue with complete-window frequency, link CTR, CPM, and delivery context before recommending a refresh. ## Publication boundary Validate current platform specifications and policies from a verified source before publishing. A brief or generated image is not proof that a claim is permitted or that the platform accepted the asset. For platforms without a verified NotFair mutation surface, output an operator-ready brief and clear handoff rather than promising an upload.